Yoast on new websites

Search engine optimization plugin for WordPress and Shopify.

Sites using Yoast
99,498
since Apr 2026
Last 30 days
1.6%
of new sites, to Oct 18
-0.2 pts on the 30 days before
Last 7 days
1.6%
of new sites, 7-day average
+0.2 pts on the week before
Rank in Wordpress Plugin
#4
of 1992 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website yoast.com

What we found

  1. About 1 in 65 websites that went live in the last 30 days use Yoast (1.6%).[1]

Share of new sites using Yoast

0% 1% 2% 3% 10 Sep Oct

The line is the 7-day average share of new sites that use Yoast, since 10 September.

Who uses Yoast

Kind of site 22,613 sites with a known type
TypeSitesShareBar
Health 5,000 22.1%
E-commerce 4,600 20.3%
Marketing 2,457 10.9%
Content 1,902 8.4%
Education 1,872 8.3%
Finance 1,718 7.6%
Games 1,084 4.8%
Productivity 1,011 4.5%
Social 767 3.4%
Developer Tools 612 2.7%
Design 475 2.1%
Hiring & HR 407 1.8%
Country[2] 24,860 sites with a likely country
CountrySitesShareBar
France 5,484 22.1%
UK 3,844 15.5%
India 2,030 8.2%
US 1,854 7.5%
Canada 1,318 5.3%
Australia 1,312 5.3%
Germany 846 3.4%
Italy 795 3.2%
Spain 692 2.8%
Japan 675 2.7%
Poland 612 2.5%
Brazil 601 2.4%
Domain ending 99,194 sites
EndingSitesShareBar
.com 60,495 61.0%
.fr 5,455 5.5%
.uk 4,217 4.3%
.org 3,500 3.5%
.in 3,130 3.2%
.ca 2,008 2.0%
.site 1,970 2.0%
.online 1,872 1.9%
.net 1,868 1.9%
.au 1,342 1.4%
.co 1,026 1.0%
.ch 938 1.0%
Green hosting[3] 1,722 checked sites since Apr 2026
SitesGreenBar
Yoast 62%
All new sites 47%

Wordpress Plugin on new sites

# Movement Tool Share of all sites Share of category[4] Bar
1 – Elementor 5.0% 51.9%
2 ▲1 Contact Form 7 1.9% 19.4%
3 ▼1 Elementor Pro 1.9% 19.3%
4 ▲1 Yoast 1.7% 17.1%
5 ▼1 Site Kit by Google 1.5% 15.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. Yoast is typically used alongside Elementor rather than instead of it. All 1992 in Wordpress Plugin

Often used with Yoast

Tool Sites with both vs all new sites Bar
Elementor 44,485 8.9x
WordPress 98,935 8.0x
PHP 99,008 6.0x
jQuery 79,109 5.6x
Font Awesome 34,729 5.3x

Tools that turn up far more often on Yoast sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Yoast

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
  4. Some products people expect to see here are filed under a related category: Wordpress Theme.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Yoast when we detect Yoast on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.