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Site Kit by Google on new websites

Site Kit by Google WordPress plugin (Analytics + Search Console + AdSense + Speed).

Sites using Site Kit by Google
87,949
since Apr 2026
Last 30 days
1.1%
of new sites, to Oct 18
-0.6 pts on the 30 days before
Last 7 days
1.1%
of new sites, 7-day average
+0.1 pts on the week before
Rank in Wordpress Plugin
#5
of 1992 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website sitekit.withgoogle.com

What we found

  1. About 1 in 90 websites that went live in the last 30 days use Site Kit by Google (1.1%).[1]
  2. Almost all new Site Kit by Google sites also use Google Tag Manager.

Share of new sites using Site Kit by Google

0.0% 0.5% 1.0% 1.5% 2.0% 10 Sep Oct

The line is the 7-day average share of new sites that use Site Kit by Google, since 10 September.

What Site Kit by Google runs on

Extends
WordPress PHP

Who uses Site Kit by Google

Kind of site 22,901 sites with a known type
TypeSitesShareBar
Health 4,277 18.7%
E-commerce 4,045 17.7%
Marketing 2,554 11.2%
Education 2,355 10.3%
Content 2,081 9.1%
Finance 1,753 7.7%
Productivity 1,574 6.9%
Games 899 3.9%
Social 723 3.2%
Developer Tools 667 2.9%
Design 588 2.6%
Hiring & HR 525 2.3%
Country[2] 22,036 sites with a likely country
CountrySitesShareBar
France 3,872 17.6%
Japan 3,378 15.3%
UK 3,097 14.1%
India 3,086 14.0%
US 1,142 5.2%
Australia 943 4.3%
Canada 874 4.0%
Brazil 672 3.1%
Spain 457 2.1%
Germany 397 1.8%
Italy 372 1.7%
Sweden 333 1.5%
Domain ending 87,763 sites
EndingSitesShareBar
.com 55,686 63.5%
.in 5,271 6.0%
.fr 3,809 4.3%
.uk 3,439 3.9%
.org 2,108 2.4%
.online 2,066 2.4%
.net 1,566 1.8%
.ca 1,338 1.5%
.site 1,282 1.5%
.co 986 1.1%
.au 947 1.1%
.store 700 0.8%
Green hosting[3] 2,757 checked sites since Apr 2026
SitesGreenBar
Site Kit by Google 72%
All new sites 47%

Wordpress Plugin on new sites

# Movement Tool Share of all sites Share of category[4] Bar
1 – Elementor 5.0% 51.9%
2 ▲1 Contact Form 7 1.9% 19.4%
3 ▼1 Elementor Pro 1.9% 19.3%
4 ▲1 Yoast 1.7% 17.1%
5 ▼1 Site Kit by Google 1.5% 15.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. Site Kit by Google is typically used alongside Elementor rather than instead of it. All 1992 in Wordpress Plugin

Often used with Site Kit by Google

Tool Sites with both vs all new sites Bar
Elementor 42,364 9.6x
Google Tag Manager 85,907 8.3x
Google Analytics 55,656 6.1x
jQuery 63,330 5.1x
Hostinger 37,996 5.0x

Tools that turn up far more often on Site Kit by Google sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Site Kit by Google

3,810 of the 87,949 sites using Site Kit by Google are product launches we list individually. The other 84,139 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site Found Also detected
Arandmi — Power and Internet Ratings for Nigerian Areas arandmi.com Oct 19 jQuery Elementor Google Analytics Google Fonts
L’app Be Stable – Trouver mon écurie mon-ecurie.fr · France Oct 19 jQuery Directorist Google Fonts Leaflet
AI Wings aiwings.cloud Oct 19 jQuery Cloudflare Elementor Google Analytics
Domain Portfolio Cost Calculator flipnzee.com Oct 19 jQuery Apache Cloudflare Escrow.com
Thailand Visa Dubai fasttrailconsultant.com · United Arab Emirates Oct 19 jQuery Elementor Google Analytics Google Fonts
PCSX2 BIOS pcsx2bios.online Oct 19 Ad Inserter Adsterra Ahrefs Cookie Law Info
YTChapterFix ytchaperfix.online Oct 19 Cloudflare GeneratePress Google Analytics Google Tag Manager
Degates Hreflang Tag Generator degates.com · Marketing Oct 19 ActiveProspect Fazier Google Analytics Google Tag Manager
WP Prism wpprism.com · Finance Oct 19 Google Analytics Google Fonts Google Tag Manager Hostinger
Openfilament openfilament.com · United States Oct 19 Blocksy Cloudflare Google AdSense Google Fonts
Insta Pro APK proinstaapk.com Oct 19 Cloudflare Contact Form 7 Google AdSense Google Analytics
Tikful tikful.com · Content Oct 19 jQuery Cloudflare Elementor Google Analytics

Showing the most recent 12 of 3,810.

Watches, exports and the API give you all 87,949 sites using Site Kit by Google, from £15 a month.

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
  4. Some products people expect to see here are filed under a related category: Wordpress Theme.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Site Kit by Google when we detect Site Kit by Google on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.