Identity Tools

1. Persona leads, on 18% of the sites using an identity tool, with Adobe Identity Provider close behind on 15%.
2. Only 15 of the 59 identity tools we track run on more than 1% of these sites.
3. Among sites launched in September, e-Devlet Kapısı rose to #6 from #18 in August.
4. Several leaders are regional: Digio (India), HyperVerge (India) and e-Devlet Kapısı (Türkiye).

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	▲2	P Persona Identity verification and KYC platform.		18%		83
2	–	A Adobe Identity Provider Enterprise SSO for Adobe Admin Console and Creative Cloud admin.		15%		71
3	–	Sumsub Identity verification and KYC/AML compliance platform.		15%		69
4	▼2	Didit Identity verification and KYC platform for user onboarding and age checks.		12%		57
5	▼1	Keybase Identity proof and encrypted messaging service (now part of Zoom).		11%		52
6	▼4	Digio Indian digital KYC, e-sign and document verification platform.		3.9%		18
7	▲1	ORCID Persistent digital identifier registry for researchers and their scholarly output.		3.4%		16
8		HyperVerge Identity verification and KYC / onboarding SDK.		2.4%		11
9	▼7	E eKYC Hub Indian identity-verification API platform offering Aadhaar, PAN and bank-account KYC checks.		1.9%		9
10	▲1	O Onfido Identity verification and KYC document/biometric SDK.		1.9%		9

Share is of the 466 sites using an identity tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 10 of 59.

Watches, exports and the API give you every identity tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 97
• Advertising 66
• Marketing 66
• Transactional Email 60
• Video 60
• Framework 58