Marketplace Tools

1. Etsy leads, on 33% of the sites using a marketplace tool, 3.9 times as many sites as Fash.
2. Only 12 of the 391 marketplace tools we track run on more than 1% of these sites.
3. Among sites launched in September, Vinted rose to #8 from #21 in August.
4. IndoNetwork is a regional leader, used almost entirely by sites in Indonesia.

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	Etsy Online marketplace for handmade and vintage goods, whose API is used by ecommerce tools.		33%		1,518
2	–	Fash Marketplace that connects customers with local service professionals and supplies lead capture widgets to pro websites.		8.5%		391
3	–	E Eventbrite Event ticketing and registration marketplace.		6.7%		306
4	▲1	Bark Services marketplace connecting customers with local professionals across many categories.		4.6%		212
5	▼1	U Upwork Freelance marketplace where businesses hire independent professionals and agencies.		4.4%		200
6	▼1	R Rakuten Japanese ecommerce marketplace.		2.4%		112
7	▲1	TCGplayer Online marketplace and pricing data source for trading card games.		1.9%		87
8	▼1	Fever Marketplace for booking local events and experiences.		1.6%		75
9	–	L Lazada Southeast Asian ecommerce marketplace whose slatic.net hosts serve listing media.		1.4%		63
10	▲13	V Vinted Second-hand fashion marketplace		1.1%		52
11	▲1	TrustedCare Childcare marketplace and management platform that lets daycares and preschools capture enquiries and enrolment leads.		1.1%		51
12	▼1	PlayStation Store Sony's digital storefront for PlayStation games and add-ons, linked from deal aggregators and game listing sites.		1.0%		47
13	▼7	Mahally Shopping marketplace run by Salla that brings together products from stores built on the Salla platform.		1.0%		45
14	–	IndoNetwork Indonesian business-to-business marketplace and supplier directory.		0.9%		42
15	–	M MakerWorld Bambu Lab's platform for sharing and downloading 3D printable models.		0.9%		40

Share is of the 4,593 sites using a marketplace tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 391.

Watches, exports and the API give you every marketplace tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 97
• Framework 60
• Advertising 56
• Meta Framework 52
• Javascript Library 49
• Font 45