Amazon on new websites
Online retail marketplace selling consumer goods, media and digital products worldwide.
- Sites using Amazon
- 7,228
- since Apr 2026
- Last 30 days
- 0.1%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.1%
- of new sites, 7-day average
no change on the week before
| First seen | Apr 26, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | amazon.com |
What we found
- Amazon appeared on about 2,400 new sites in the last 30 days.[1]
- Six in ten new Amazon sites also use Google Tag Manager.
- It is unusually common among content launches: 35%, against 6.9% across new sites.
Share of new sites using Amazon
The line is the 7-day average share of new sites that use Amazon, since 10 September.
Who uses Amazon
| Type | Sites | Share | Bar |
|---|---|---|---|
| Content | 684 | 35.5% | |
| E-commerce | 454 | 23.6% | |
| Health | 205 | 10.6% | |
| Education | 112 | 5.8% | |
| Social | 68 | 3.5% | |
| Developer Tools | 66 | 3.4% | |
| Games | 64 | 3.3% | |
| Marketing | 55 | 2.9% | |
| Productivity | 45 | 2.3% | |
| Crypto | 44 | 2.3% | |
| AI | 40 | 2.1% | |
| Directory | 37 | 1.9% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 Italy |
354 | 23.8% | |
 UK |
315 | 21.2% | |
 India |
161 | 10.8% | |
 France |
159 | 10.7% | |
 Switzerland |
117 | 7.9% | |
 US |
81 | 5.4% | |
 Canada |
74 | 5.0% | |
 Japan |
67 | 4.5% | |
 Germany |
52 | 3.5% | |
 Brazil |
24 | 1.6% | |
 Australia |
21 | 1.4% | |
 Spain |
17 | 1.1% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 5,228 | 72.6% | |
| .uk | 303 | 4.2% | |
| .in | 220 | 3.1% | |
| .org | 182 | 2.5% | |
| .fr | 165 | 2.3% | |
| .net | 156 | 2.2% | |
| .ch | 132 | 1.8% | |
| .ca | 123 | 1.7% | |
| .store | 70 | 1.0% | |
| .co | 62 | 0.9% | |
| .online | 60 | 0.8% | |
| .it | 51 | 0.7% |
| Sites | Green | Bar |
|---|---|---|
| Amazon | 58% | |
| All new sites | 47% |
Ecommerce on new sites
| # | Movement | Tool | Share of category[4] | Bar |
|---|---|---|---|---|
| 1 | – |
Shopify
|
57.6% | |
| 2 | – |
WooCommerce
|
27.2% | |
| 3 | – |
Salla
|
1.5% | |
| 4 | – |
Amazon
|
1.2% | |
| 5 | ▲1 |
Tiendanube
|
0.8% |
All-time shares across the new sites we track: of all of them, and of the sites using any Ecommerce tool. The most common alternatives to Amazon on new websites are Shopify and WooCommerce. All 2097 in Ecommerce
Often used with Amazon
| Tool | Sites with both | vs all new sites |
|---|---|---|
Vimeo
|
3,142 | 46x |
YouTube
|
2,517 | 19x |
Sentry
|
2,583 | 7.7x |
Google Analytics
|
3,729 | 5.0x |
Google Tag Manager
|
3,977 | 4.7x |
Tools that turn up far more often on Amazon sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Amazon
322 of the 7,228 sites using Amazon are product launches we list individually. The other 6,906 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 322.
Watches, exports and the API give you all 7,228 sites using Amazon, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
- Some products people expect to see here are filed under a related category: CMS, Site Builder.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Amazon when we detect Amazon on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites