Travel Tools

The travel tools we detect on new sites, ranked by how many use each. Part of Other.

Tools tracked
503
in Other
Sites
9,232
using at least one travel tool
Above 1%
14
tools on more than 1% of them

What we found

  1. GetYourGuide leads, on 33% of the sites using a travel tool, 2.7 times as many sites as Booking.com.
  2. Only 14 of the 503 travel tools we track run on more than 1% of these sites.
  3. Among sites launched in September, Elloha rose to #15 from #30 in August.
  4. Elloha is a regional leader, used almost entirely by sites in France.

The leading travel tools

# Movement Tool Country Share Bar Sites 90 days
1 – GetYourGuide Online marketplace for travel activities, tours, and experiences. 33% 3,028
2 – Booking.com Online travel agency and hotel booking platform. 12% 1,133
3 – HotelEmbed Embeddable direct booking engine for independent hotels and guesthouses. 9.5% 879
4 – Viator Online marketplace for booking tours, activities, and travel experiences. 6.7% 615
5 – Airbnb Online marketplace for short term lodging and travel experiences, served via its muscache asset CDN. 4.5% 414
6 – Hospitable Short-term rental management and direct booking platform. 3.2% 292
7 ▲4 Bokun Booking and reservation platform for tours and activities operators. 2.1% 194
8 ▼3 HotelRatePro Direct booking and rate comparison widget for independent hotels and villas. 2.1% 194
9 – Localrent Car rental marketplace and booking widget for travel destinations. 1.7% 157
10 ▲5 Smoobu Vacation rental channel manager with a direct booking widget for property websites. 1.7% 153
11 ▲1 HotelOpenAPI Internet booking engine that hotels embed on their own sites to take direct reservations. 1.3% 121
12 ▼4 Tiqets Booking platform for museum and attraction tickets, embedded as a widget. 1.2% 111
13 ▼4 Trip.com International travel booking platform owned by China's Trip.com Group (formerly Ctrip). 1.2% 107
14 ▼4 Agoda Online travel agency for hotel, flight and accommodation booking. 1.0% 94
15 ▲15 Elloha Booking and website platform for hotels, guest houses and tourism businesses. France 1.0% 91

Share is of the 9,232 sites using a travel tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 503.

Watches, exports and the API give you every travel tool and the sites using each, from £15 a month.

Recently launched products using travel tools

Product Launched
TableJourney 6 Oct 2026
VICATOO 6 Oct 2026
Toolvuno 6 Oct 2026
flights.pizza 6 Oct 2026
SPOTIQ — The smart way to discover the world. 4 Oct 2026
GPT-6 Sol and and Luna 3 Oct 2026

Often built with

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).