Booking.com on new websites

1. Booking.com appeared on about 400 new sites in the last 30 days.^[1]
2. It is the second most common travel technology on new sites. GetYourGuide appears on about 2.5 times as many.
3. Six in ten new Booking.com sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use Booking.com, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	GetYourGuide	0.1%	32.8%
2	–	Booking.com	<0.1%	12.2%
3	–	HotelEmbed	<0.1%	9.5%
4	–	Viator	<0.1%	6.6%
5	–	Airbnb	<0.1%	4.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Travel tool. All 503 in Travel

Tool	Sites with both	vs all new sites	Bar
pPortale	468	5088x
MapTiler	481	1265x
Google AdSense	488	34x
Google Ads	474	16x
cdnjs	502	10x

Tools that turn up far more often on Booking.com sites than on new sites in general, and how many times as common each one is there.

37 of the 1,133 sites using Booking.com are product launches we list individually. The other 1,096 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
СравниБали — сравнение цен на посуточную аренду на Бали sravnibali.com	Oct 17
New Tab - Infinity Dashboard newtabs.page · Productivity	Oct 4
Tiny house rentals worldwide — 2845 hand-checked stays | Tiny House Atlas tinyhousestays.com · Germany	Sep 11
Hotel Revealer — Your hotel. Out of hiding. hotelrevealer.tech	Sep 9
Noclegi w całej Polsce. Zarezerwuj swój wymarzony pobyt! piaskowydomek.com · Poland	Sep 9
De echte hotspots van Zakynthos zakynthoshotspots.com · Directory · Germany	Sep 7
TakeME Traveling — Discover, Plan & Book Your Perfect Trip takeme-traveling.com	Sep 6
PahadiStay — Book Homestays in the Mountains pahadistay.com · India	Sep 6
Voyaguide — Planifiez votre voyage idéal voyaguide.org	Sep 3
Bitfares — Book flights & hotels, pay in crypto bitfares.com · Crypto	Sep 2
СравниПхукет — сравнение цен на посуточную аренду на Пхукете sravniphuket.com · Russia	Aug 29
PropBroker — Inteligencia Inmobiliaria con IA | Quintana Roo propdiligence.online · Argentina	Aug 28

Showing the most recent 12 of 37.

Watches, exports and the API give you all 1,133 sites using Booking.com, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.