Apple Domain Verification on new websites

1. About 1 in 450 websites that went live in the last 30 days use Apple Domain Verification (0.2%).^[1]
2. It is the second most common marketing technology on new sites. Facebook Domain Verification appears on about 3 times as many.
3. Eight in ten new Apple Domain Verification sites also use Apple iCloud Mail.
4. It is unusually common on .ca domains: 3% of the domains running it, against 1.3% of domains across new sites.

The line is the 7-day average share of new sites that use Apple Domain Verification, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Domain Verification	0.8%	58.4%
2	–	Apple Domain Verification	0.3%	21.1%
3	–	TikTok Domain Verification	0.1%	5.0%
4	▲1	Smartarget	<0.1%	1.5%
5	▼2	POWR	<0.1%	1.4%

All-time shares across the new sites we track: of all of them, and of the sites using any Marketing tool. All 785 in Marketing

Tool	Sites with both	vs all new sites	Bar
Apple iCloud Mail	13,257	351x

Tools that turn up far more often on Apple Domain Verification sites than on new sites in general, and how many times as common each one is there.

6,387 of the 16,631 sites using Apple Domain Verification are product launches we list individually. The other 10,244 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
SAYLAHVI' | Sacred Geometry Journey saylahvi.io · Education	Oct 19
Drop Day - Music getdropday.app · Social	Oct 19
Cuadrante Hotel · El cuadrante de tu recepción, bajo control cuadrantehotel.com · Spain	Oct 19
Job Satisfaction Quiz: Free, Instant Results | Reflect at Work reflectatwork.com · Hiring & HR	Oct 19
B-Flat Studio b-flatstudio.com · United States	Oct 19
Kimbu Studio kimbustudio.com · Games	Oct 19
Dialito – Dein Lieblingsshot. Zum Wiederfinden. dialito.app	Oct 19
smush — animated cursors for your Mac trysmush.app · Productivity	Oct 19
Lumenglows — Wallpaper für iPhone und iPad lumenglows.com · Germany	Oct 19
FurlanAI — AI for Regulated Environments furlanai.com	Oct 19
Find a desk, office or meeting room in the North East | Desks North East desksnortheast.co.uk · Directory · United Kingdom	Oct 19
Roughout roughout.co.uk · Productivity · United Kingdom	Oct 19

Showing the most recent 12 of 6,387.

Watches, exports and the API give you all 16,631 sites using Apple Domain Verification, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.