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Marketing Tools

The marketing tools we detect on new sites, ranked by how many use each. Part of Analytics & Marketing.

Tools tracked
785
in Analytics & Marketing
Sites
78,584
using at least one marketing tool
Leader
58%
Facebook Domain Verification, of these sites
Above 1%
7
tools on more than 1% of them

What we found

  1. Facebook Domain Verification runs on more than half of the sites using a marketing tool (58%), 2.8 times as many sites as Apple Domain Verification.
  2. Only 7 of the 785 marketing tools we track run on more than 1% of these sites.
  3. Among sites launched in September, Solocal rose to #8 from #24 in August.
  4. Solocal is a regional leader, used almost entirely by sites in France.

The leading marketing tools

# Movement Tool Country Share Bar Sites 90 days
1 – Facebook Domain Verification Meta's domain-ownership token, used to confirm a site for Business Manager, ad accounts, and brand-safety controls. 58% 45,859
2 – Apple Domain Verification Apple's domain ownership token for Apple services. 21% 16,608
3 – TikTok Domain Verification TikTok's domain-ownership token, used to verify a site for the TikTok for Developers portal and Ads Manager. 5.0% 3,949
4 ▲1 Smartarget Hosted on-site widget library covering pop-ups, social proof, contact forms, and chat. 1.5% 1,190
5 ▼2 POWR Website plugin suite with 60+ widgets including forms, social feeds, countdown timers, and popups. 1.4% 1,106
6 ▼2 Systemic Digital Marketing agency that generates leads and booked jobs for Hispanic home service contractors. 1.4% 1,089
7 ▲7 CribFlyer Real estate listing page and property marketing platform for agents. 1.3% 1,058
8 ▲16 Solocal French digital marketing group behind PagesJaunes and local business web services. France 0.8% 627
9 ▼3 POPConvert Pop-up and on-site widget builder for e-commerce conversion optimisation. 0.7% 578
10 ▼1 Landingi Landing page builder and conversion optimization platform. 0.7% 541
11 ▼1 ReadySMB Website engagement and lead-capture platform for small businesses. 0.5% 388
12 ▼3 Tonomo Platform for building single-property real estate listing websites. 0.5% 386
13 ▼1 Guru Soluciones AI and business management software for small businesses. 0.4% 328
14 – 6sense Account-based marketing and revenue intelligence platform for B2B. 0.4% 282
15 ▼2 Leadpages Landing page builder and lead generation platform. 0.3% 248

Share is of the 78,584 sites using a marketing tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 785.

Watches, exports and the API give you every marketing tool and the sites using each, from £15 a month.

Recently launched products using marketing tools

Product Launched
Selise Blocks 19 Oct 2026
Persi 19 Oct 2026
Endata 19 Oct 2026
Bonded: Conversation Starters 19 Oct 2026
ECOMHUTSY Team Monitoring 19 Oct 2026
Qubitsuite 19 Oct 2026

Often built with

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).