Facebook Domain Verification on new websites

1. About 1 in 170 websites that went live in the last 30 days use Facebook Domain Verification (0.6%).^[1]
2. It is the most common marketing technology on new sites, more than twice as common as the next, Apple Domain Verification.
3. It is unusually common on .store domains: 5.5% of the domains running it, against 1.9% of domains across new sites.

The line is the 7-day average share of new sites that use Facebook Domain Verification, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Domain Verification	0.8%	58.4%
2	–	Apple Domain Verification	0.3%	21.1%
3	–	TikTok Domain Verification	0.1%	5.0%
4	▲1	Smartarget	<0.1%	1.5%
5	▼2	POWR	<0.1%	1.4%

All-time shares across the new sites we track: of all of them, and of the sites using any Marketing tool. All 785 in Marketing

Tool	Sites with both	vs all new sites	Bar
Facebook Pixel	24,656	16x
Shopify	16,655	6.4x
Google Analytics	13,983	3.0x
Google Tag Manager	15,274	2.8x

Tools that turn up far more often on Facebook Domain Verification sites than on new sites in general, and how many times as common each one is there.

6,253 of the 45,899 sites using Facebook Domain Verification are product launches we list individually. The other 39,646 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Gratis - A Members Club for Creators joingratis.co · Social	Oct 19
FlyAdside | A team of AI agents that manage paid ads for you flyadside.ai · Marketing	Oct 19
RIOS — Sistema operativo para restaurantes, cafeterias y produccion de alimentos holarios.com	Oct 19
Jämför offerter från hantverkare – gratis | Brixy brixy.se · Sweden	Oct 19
Xat amb IA per al teu web, que respon amb la font · Xerra xerra.es · Spain	Oct 19
Presago: controlla ads, pagine e mail prima di pubblicare presagolab.com · Marketing · Cyprus	Oct 19
Recapp Chat Wrapped recappchat.com · Social · Italy	Oct 19
Catch of the Year — Personalized 2027 Fishing Calendar thecatchoftheyear.com	Oct 19
Vupek · Entiende tus números, ordena tu operación y decide mejor vupek.cl · Chile	Oct 19
Zards BPO — Final Expense Call Center & Live Transfers for US Agencies zardsbpo.com · Marketing · Pakistan	Oct 19
Oron – SEO that runs itself getoron.com · Marketing	Oct 19
Velna – din personlige plan velnanorge.com	Oct 19

Showing the most recent 12 of 6,253.

Watches, exports and the API give you all 45,899 sites using Facebook Domain Verification, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.