BusinessIdentity.LLC on new websites

1. About 1 in 440 websites that went live in the last 30 days use BusinessIdentity.LLC (0.2%).^[1]
2. Nine in ten new BusinessIdentity.LLC sites also use Postal.
3. It is unusually common on .net domains: 5.8% of the domains running it, against 2% of domains across new sites.

The line is the 7-day average share of new sites that use BusinessIdentity.LLC, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Cloudflare DNS	30.3%	31.8%
2	▼1	Hostinger DNS	9.6%	10.1%
3	▲1	GoDaddy DNS	8.5%	8.9%
4	–	Namecheap DNS	7.1%	7.4%
5	▼1	Vercel DNS	3.6%	3.8%
…
27	–	BusinessIdentity.LLC	0.2%	0.2%

All-time shares across the new sites we track: of all of them, and of the sites using any DNS Provider tool. All 14575 in DNS Provider

Tool	Sites with both	vs all new sites	Bar
BusinessIdentity.LLC	12,778	394x
Postal	12,612	390x
Fluent Forms	7,693	175x
OpenResty	10,482	83x
WordPress	10,693	6.1x

Tools that turn up far more often on BusinessIdentity.LLC sites than on new sites in general, and how many times as common each one is there.

385 of the 14,114 sites using BusinessIdentity.LLC are product launches we list individually. The other 13,729 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Eclipse for ER:LC eclipsecore.net	Oct 19
Backfin Labs backfinlabs.com	Oct 19
Goings — Be where it’s happening goingsapp.com · Social	Oct 19
Retail Intelligence nodallinks.com	Oct 19
North Ridge Automation | AI Receptionist for Businesses northridgeautomation.com	Oct 19
SKAWKS skawks.com · Games	Oct 19
TOOLZEN — Every Tool. One Place. etoolzen.com · Productivity	Oct 18
Appointment Air by Othman Kamel appointmentair.com	Oct 18
Dared - Truth or Dare, Match or Pass truthordared.com · Social	Oct 18
Amrit LMS — The All-in-One Education OS amritlms.com · Education · Nepal	Oct 18
Fairquery: data tools and guides for developers & AI agents getfairquery.com · AI	Oct 18
Bright Wins Lab: thoughtful apps for everyday wins brightwinslab.com	Oct 18

Showing the most recent 12 of 385.

Watches, exports and the API give you all 14,114 sites using BusinessIdentity.LLC, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.