Ghost on new websites

Open-source publishing platform and headless CMS aimed at writers, newsletters, and paid memberships.

Sites using Ghost
2,099
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in CMS
#6
of 715 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website ghost.org

What we found

  1. Ghost appeared on about 520 new sites in the last 30 days.[1]
  2. Nine in ten new Ghost sites also use jsDelivr.
  3. It is unusually common among content launches: 35%, against 6.7% across new sites.

Share of new sites using Ghost

0.00% 0.02% 0.04% 0.06% 10 Sep Oct

The line is the 7-day average share of new sites that use Ghost, since 10 September.

What Ghost runs on

Runs on

Who uses Ghost

Kind of site 717 sites with a known type
TypeSitesShareBar
Content 247 34.5%
Health 79 11.0%
Finance 69 9.6%
Social 67 9.3%
Education 45 6.3%
AI 42 5.9%
Developer Tools 38 5.3%
E-commerce 28 3.9%
Games 24 3.4%
Productivity 22 3.1%
Marketing 20 2.8%
Hiring & HR 10 1.4%
Country[2] 195 sites with a likely country
CountrySitesShareBar
UK 52 26.7%
France 35 18.0%
US 18 9.2%
Canada 17 8.7%
Australia 12 6.2%
Switzerland 9 4.6%
India 9 4.6%
Sweden 9 4.6%
Brazil 7 3.6%
South Korea 6 3.1%
Germany 4 2.1%
Slovakia 4 2.1%
Domain ending 2,098 sites
EndingSitesShareBar
.com 1,287 61.3%
.org 118 5.6%
.net 61 2.9%
.xyz 50 2.4%
.io 49 2.3%
.uk 49 2.3%
.ai 40 1.9%
.dev 39 1.9%
.fr 39 1.9%
.me 33 1.6%
.co 31 1.5%
.ca 30 1.4%
Green hosting[3] 53 checked sites since Apr 2026
SitesGreenBar
Ghost 53%
All new sites 47%

CMS on new sites

# Movement Tool Share of all sites Share of category[4] Bar
1 – WordPress 12.3% 94.1%
2 – Blogger 0.2% 1.4%
3 – Payload 0.1% 0.7%
4 – Odoo 0.1% 0.5%
5 – Joomla 0.1% 0.4%
6 ▼2 Ghost <0.1% 0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any CMS tool. Among September launches it ranked #8 in CMS, down from #6 in August. All 715 in CMS

Often used with Ghost

Tool Sites with both vs all new sites Bar
PhotoSwipe 1,340 82x
Bunny Fonts 575 76x
Bunny CDN 579 56x
OpenResty 939 50x
jsDelivr 1,909 21x

Tools that turn up far more often on Ghost sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Ghost

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
  4. Some products people expect to see here are filed under a related category: Site Builder, Ecommerce.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Ghost when we detect Ghost on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.