Payload on new websites

1. Payload appeared on about 1,600 new sites in the last 30 days.^[1]
2. It is the third most common CMS on new sites. WordPress appears on about 140 times as many.
3. Almost all new Payload sites also use Next.js.
4. It is unusually common on .fr domains: 5.2% of the domains running it, against 1.8% of domains across new sites.

The line is the 7-day average share of new sites that use Payload, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[4]	Bar
1	–	WordPress	12.3%	94.2%
2	–	Blogger	0.2%	1.4%
3	–	Payload	0.1%	0.7%
4	–	Odoo	0.1%	0.5%
5	–	Joomla	0.1%	0.4%

All-time shares across the new sites we track: of all of them, and of the sites using any CMS tool. All 715 in CMS

Tool	Sites with both	vs all new sites	Bar
Next.js	5,358	7.3x
React	5,358	3.7x
Lucide Icons	2,547	3.0x
Tailwind CSS	3,503	2.7x
Vercel	1,832	2.6x

Tools that turn up far more often on Payload sites than on new sites in general, and how many times as common each one is there.

1,151 of the 5,359 sites using Payload are product launches we list individually. The other 4,208 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
CodeSkill codeskill.org · Education	Oct 19
Початок — психологи онлайн за однаковою ціною €25 pochatok.me	Oct 19
AI Consulting for Small and Mid-Sized Businesses · Contextiv contextiv.io · AI · United States	Oct 19
PigeBox – ewidencja hodowli i rodowody gołębi pocztowych pigebox.com · Poland	Oct 19
Blog Box — блог, який не треба обслуговувати blogbox.tech · Ukraine	Oct 19
Acend | Cloud, Software, Design & Mobile Engineering acendstudio.com · Developer Tools	Oct 19
MintGrid — Business digital infrastructure in Egypt & the Gulf mintgrid.io · Marketing · Egypt	Oct 19
Holo AI tryholo.ai · Marketing · Lithuania	Oct 19
VOMO for Mac vomo.ai · Productivity · United States	Oct 19
GTA 6 Interactive Map, Wiki & News | Leonida Atlas vice-map.com · Games	Oct 19
Verdary — La preuve que le travail est fait verdary.com	Oct 19
Heat pump, solar and battery cover | Toastie toastie.me · United Kingdom	Oct 18

Showing the most recent 12 of 1,151.

Watches, exports and the API give you all 5,359 sites using Payload, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
4. Some products people expect to see here are filed under a related category: Site Builder, Ecommerce.