IAB TCF on new websites

IAB Transparency and Consent Framework: industry standard for GDPR consent management used by many CMP vendors.

Sites using IAB TCF
104
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Consent
#53
of 388 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026

What we found

  1. IAB TCF appeared on about 33 new sites in the last 30 days.[1]
  2. Nine in ten new IAB TCF sites also use jQuery.

Share of new sites using IAB TCF

0.000% 0.001% 0.002% 0.003% 0.004% 10 Sep Oct

The line is the 7-day average share of new sites that use IAB TCF, since 10 September.

Who uses IAB TCF

Kind of site 32 sites with a known type
TypeSitesShareBar
E-commerce 12 37.5%
Health 6 18.8%
Content 4 12.5%
Developer Tools 3 9.4%
Finance 3 9.4%
Social 2 6.3%
Education 1 3.1%
Productivity 1 3.1%
Country[2] 29 sites with a likely country
CountrySitesShareBar
UK 10 34.5%
Spain 4 13.8%
France 4 13.8%
Italy 3 10.3%
Sweden 2 6.9%
Czechia 1 3.5%
Germany 1 3.5%
Hungary 1 3.5%
Domain ending 104 sites
EndingSitesShareBar
.com 58 55.8%
.uk 12 11.5%
.fr 4 3.9%
.live 4 3.9%
.org 4 3.9%
.net 3 2.9%
.it 2 1.9%
.se 2 1.9%

Consent on new sites

# Movement Tool Share of all sites Share of category Bar
1 ▲1 CookieYes 0.3% 19.1%
2 ▼3 Google Funding Choices 0.3% 18.8%
3 ▲1 Cookie Law Info 0.3% 16.3%
4 ▲3 Usercentrics 0.2% 12.1%
5 ▼1 SureCookie 0.2% 9.2%
…
53 ▲6 IAB TCF <0.1% 0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Consent tool. Among September launches it ranked #52 in Consent, up from #58 in August. All 388 in Consent

Often used with IAB TCF

Tool Sites with both vs all new sites Bar
Realtyna WPL 53 45182x
Bootstrap 64 14x
jQuery 92 6.3x
WordPress 78 6.1x
Google Analytics 54 5.1x

Tools that turn up far more often on IAB TCF sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on IAB TCF

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards IAB TCF when we detect IAB TCF on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.