Google Funding Choices on new websites

1. Google Funding Choices appeared on about 2,600 new sites in the last 30 days.^[1]
2. It is unusually common among game launches: 16%, against 6.2% across new sites.

The line is the 7-day average share of new sites that use Google Funding Choices, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	▲1	CookieYes	0.3%	19.1%
2	▼3	Google Funding Choices	0.3%	18.8%
3	▲1	Cookie Law Info	0.3%	16.4%
4	▲3	Usercentrics	0.2%	12.1%
5	▼1	SureCookie	0.2%	9.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Consent tool. The most common alternatives to Google Funding Choices on new websites are CookieYes and Cookie Law Info. Among September launches it ranked #4 in Consent, down from #1 in August. All 386 in Consent

Tool	Sites with both	vs all new sites	Bar
Google AdSense	18,009	74x
Google Analytics	9,217	4.7x
Google Tag Manager	9,192	4.1x
Google Search Console	11,268	3.1x

Tools that turn up far more often on Google Funding Choices sites than on new sites in general, and how many times as common each one is there.

9,559 of the 19,073 sites using Google Funding Choices are product launches we list individually. The other 9,514 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
LaptopCompat — Check What Works With Your Laptop laptopcompat.com	Oct 19
Solfaboard · Free online music paint solfaboard.com · Education	Oct 19
QuizPliz – Quizy na czas prosto z naszych filmów quizpliz.com	Oct 19
tiny web toys that waste your time on purpose 10minutes.fun · India	Oct 19
EcomGauge — Know what you actually keep. ecomgauge.com · E-commerce	Oct 19
Tip Times: UK Tip and Recycling Centre Opening Times tiptimes.co.uk · United Kingdom	Oct 19
Bracketdle bracketdle.com · Games	Oct 19
Station Noir — Case Files space-case.live	Oct 19
Gartenrechner – Kies, Erde, Beton und Rasen berechnen gartenrechner.com · Games	Oct 19
Markdown Preview Online — Live Editor with PDF and Word Export mdpreviewonline.com · Productivity	Oct 19
Ritagli — Tu estudio de collages ritagli.app	Oct 19
EntiendeNL — Traductor de neerlandés a español para cartas oficiales entiendenl.com · Netherlands	Oct 19

Showing the most recent 12 of 9,559.

Watches, exports and the API give you all 19,073 sites using Google Funding Choices, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.