Google on new websites

Google framework that tells Analytics, Ads and Tag Manager tags whether a visitor has consented, so they adjust what they collect.

Sites using Google
4,607
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Consent
#8
of 388 tools, all time
First seen Apr 24, 2026
Last seen Oct 20, 2026
Website support.google.com

What we found

  1. Google appeared on about 1,000 new sites in the last 30 days.[1]

Share of new sites using Google

0.00% 0.02% 0.04% 0.06% 0.08% 10 Sep Oct

The line is the 7-day average share of new sites that use Google, since 10 September.

Who uses Google

Kind of site 3,047 sites with a known type
TypeSitesShareBar
Productivity 550 18.1%
Marketing 409 13.4%
AI 369 12.1%
Developer Tools 364 12.0%
Finance 271 8.9%
Education 172 5.6%
Content 158 5.2%
Health 152 5.0%
Hiring & HR 148 4.9%
Games 117 3.8%
Design 94 3.1%
Social 74 2.4%
Country[2] 1,422 sites with a known country
CountrySitesShareBar
US 333 23.4%
UK 188 13.2%
India 161 11.3%
Canada 51 3.6%
Spain 49 3.5%
Australia 46 3.2%
Germany 45 3.2%
France 37 2.6%
UAE 33 2.3%
Brazil 30 2.1%
Netherlands 28 2.0%
Poland 28 2.0%
Domain ending 4,600 sites
EndingSitesShareBar
.com 2,436 53.0%
.ai 375 8.2%
.app 337 7.3%
.io 257 5.6%
.net 102 2.2%
.co 76 1.7%
.in 69 1.5%
.org 67 1.5%
.uk 61 1.3%
.dev 56 1.2%
.de 40 0.9%
.fr 35 0.8%
Green hosting[3] 4,536 checked sites since Apr 2026
SitesGreenBar
Google 55%
All new sites 47%

Consent on new sites

# Movement Tool Share of all sites Share of category Bar
1 ▲1 CookieYes 0.3% 19.1%
2 ▼3 Google Funding Choices 0.3% 18.8%
3 ▲1 Cookie Law Info 0.3% 16.3%
4 ▲3 Usercentrics 0.2% 12.1%
5 ▼1 SureCookie 0.2% 9.2%
…
8 ▼2 Google 0.1% 4.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Consent tool. Among September launches it ranked #10 in Consent, down from #8 in August. All 388 in Consent

Often used with Google

Tool Sites with both vs all new sites Bar
Google Analytics 4,435 9.4x
Google Tag Manager 4,264 7.9x
Google Search Console 3,875 4.5x
Next.js 1,865 2.9x
Tailwind CSS 2,541 2.2x

Tools that turn up far more often on Google sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Google

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Google when we detect Google on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.