Minimog on new websites

1. Minimog appeared on about 680 new sites in the last 30 days.^[1]
2. It is the second most common Shopify theme on new sites. Shrine Theme appears on about 3 times as many.
3. Six in ten new Minimog sites also use FoxKit.
4. It is unusually common on .store domains: 19% of the domains running it, against 2.1% of domains across new sites.

The line is the 7-day average share of new sites that use Minimog, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Shrine Theme	0.1%	50.3%
2	–	Minimog	<0.1%	16.3%
3	–	Kalles	<0.1%	6.4%
4	–	Dawn	<0.1%	5.1%
5	▼2	Elixir Theme	<0.1%	2.8%

All-time shares across the new sites we track: of all of them, and of the sites using any Shopify Theme tool. All 50 in Shopify Theme

Tool	Sites with both	vs all new sites	Bar
FoxKit	1,324	2009x
Judge.me	442	34x
Shopify	2,240	17x
WebMCP	1,574	17x
Facebook Pixel	672	8.8x

Tools that turn up far more often on Minimog sites than on new sites in general, and how many times as common each one is there.

3 of the 2,247 sites using Minimog are product launches we list individually. The other 2,244 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Latest Vseebox vseeboxofficial.com
• HEROZ heroz.in
• Vapourse vapourse.co.uk

Site	Found	Also detected
Latest Vseebox vseeboxofficial.com · Directory · United States	Oct 9
HEROZ heroz.in · India	Sep 29
Vapourse vapourse.co.uk · E-commerce · United Kingdom	Aug 8

Watches, exports and the API give you all 2,247 sites using Minimog, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Shopify App.