Dawn on new websites

1. Dawn appeared on about 220 new sites in the last 30 days.^[1]
2. It is unusually common on .store domains: 5.9% of the domains running it, against 2.1% of domains across new sites.

The line is the 7-day average share of new sites that use Dawn, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Shrine Theme	0.1%	50.3%
2	–	Minimog	<0.1%	16.3%
3	–	Kalles	<0.1%	6.4%
4	–	Dawn	<0.1%	5.1%
5	▼2	Elixir Theme	<0.1%	2.8%

All-time shares across the new sites we track: of all of them, and of the sites using any Shopify Theme tool. All 50 in Shopify Theme

Tool	Sites with both	vs all new sites	Bar
Focal	200	8652x
Shopify	641	16x
WebMCP	445	15x
Google Domains DNS	278	14x
Vite	633	3.8x

Tools that turn up far more often on Dawn sites than on new sites in general, and how many times as common each one is there.

3 of the 694 sites using Dawn are product launches we list individually. The other 691 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Jiggs - High Protein Gel Snack getjiggs.com · Health	Aug 16
OnHand Skincare onhandskincare.com · Health	Aug 8
レピ - AIおまかせごはん recip.in	Jul 12

Watches, exports and the API give you all 694 sites using Dawn, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Shopify App.