mParticle on new websites

1. mParticle appeared on about 150 new sites in the last 30 days.^[1]
2. Six in ten new mParticle sites also use Rokt.

The line is the 7-day average share of new sites that use mParticle, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	10.3%	43.1%
2	–	Tinybird	3.8%	15.7%
3	▼1	Cloudflare Web Analytics	2.5%	10.4%
4	▲1	Sourcebuster	2.5%	10.4%
5	–	Vercel Analytics	1.6%	6.9%
…
67	▲6	mParticle	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. Among September launches it ranked #62 in Analytics, up from #68 in August. All 1508 in Analytics

Tool	Sites with both	vs all new sites	Bar
Rokt Ecommerce	213	15907x
Acxiom	206	15902x
State Farm DEEL	206	14571x
Mirus Email	205	14500x
MIR	204	14493x

Tools that turn up far more often on mParticle sites than on new sites in general, and how many times as common each one is there.

1 of the 375 sites using mParticle are product launches we list individually. The other 374 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Airplane Mode game by AMC Games motioncove.site · Games	Aug 26

Watches, exports and the API give you all 375 sites using mParticle, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.