Acxiom on new websites

1. Acxiom appeared on about 89 new sites in the last 30 days.^[1]
2. Almost all new Acxiom sites also use Mirus.

The line is the 7-day average share of new sites that use Acxiom, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.3%
2	–	Google Ads	2.7%	37.3%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
58	▲4	Acxiom	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #55 in Advertising, up from #59 in August. All 1287 in Advertising

Tool	Sites with both	vs all new sites	Bar
Rokt Ecommerce	208	27875x
Keen	129	27533x
State Farm DEEL	208	26518x
Mirus Email	207	26391x
MIR	206	26380x

Tools that turn up far more often on Acxiom sites than on new sites in general, and how many times as common each one is there.

None of them is a product launch we list individually, so there is nothing to show here. They still count towards the figures above. How we find new sites

Watches, exports and the API give you all 208 sites using Acxiom, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.