Password Protected on new websites

1. Password Protected appeared on about 110 new sites in the last 30 days.^[1]

The line is the 7-day average share of new sites that use Password Protected, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Elementor	5.0%	51.8%
2	▲1	Contact Form 7	1.9%	19.3%
3	▼1	Elementor Pro	1.9%	19.3%
4	▲1	Yoast	1.7%	17.1%
5	▼1	Site Kit by Google	1.5%	15.1%
…
100	▼7	Password Protected	<0.1%	0.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. Among September launches it ranked #99 in Wordpress Plugin, down from #92 in August. All 1996 in Wordpress Plugin

Tool	Sites with both	vs all new sites	Bar
Xserver DNS	126	45x
Apache	331	6.7x
LiteSpeed Web Server	257	3.7x
nginx	323	3.2x

Tools that turn up far more often on Password Protected sites than on new sites in general, and how many times as common each one is there.

None of them is a product launch we list individually, so there is nothing to show here. They still count towards the figures above. How we find new sites

Watches, exports and the API give you all 1,050 sites using Password Protected, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Wordpress Theme.