Subscribe with Google on new websites

1. Subscribe with Google appeared on about 190 new sites in the last 30 days.^[1]
2. Four in ten new Subscribe with Google sites also use Lit.
3. It is unusually common among content launches: 22%, against 6.3% across new sites.

The line is the 7-day average share of new sites that use Subscribe with Google, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	▲5	Piano	<0.1%	33.0%
2	▲2	Subscribe with Google	<0.1%	17.7%
3	▼2	Polar	<0.1%	13.7%
4	▼2	Ko-fi	<0.1%	11.4%
5	▼3	Buy Me a Coffee	<0.1%	10.4%

All-time shares across the new sites we track: of all of them, and of the sites using any Monetisation tool. Among September launches it ranked #2 in Monetisation, up from #4 in August. All 51 in Monetisation

Tool	Sites with both	vs all new sites	Bar
Lit	382	39x
Google Analytics	418	4.5x
Google Tag Manager	450	4.2x
Google Search Console	460	2.7x

Tools that turn up far more often on Subscribe with Google sites than on new sites in general, and how many times as common each one is there.

251 of the 904 sites using Subscribe with Google are product launches we list individually. The other 653 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• My French my-french.com
• SML URL to Markdown API scriptmasterlabs.com
• Kruger Companion Safari App & Hub krugercompanion.co.za
• inkSTR inkstr.co
• Russian Name Generator russiannamegenerator.com
• PingLocate pinglocate.com

Site	Found	Also detected
DentalMarketingMachine | Dental Marketing dentalmarketingmachine.com · Marketing	Oct 19
My French my-french.com · Education · United States	Oct 19
AetherSkin — Free AI Skin Analysis. Stop Guessing. Start Knowing. aetherskin.app · Health	Oct 17
SML URL to Markdown API scriptmasterlabs.com · AI	Oct 17
Kruger Companion Safari App & Hub krugercompanion.co.za · South Africa	Oct 16
inkSTR inkstr.co · Marketing · United States	Oct 16
RoamScore — The world's smartest international eSIM comparison roamscore.com	Oct 15
Russian Name Generator russiannamegenerator.com	Oct 15
PingLocate pinglocate.com · Social	Oct 15
Simplify Calculator simplifycalculator.net	Oct 15
HealthcareMarketingMachine | Healthcare Marketing healthcaremarketingmachine.com · Marketing	Oct 14
RealEstateMarketingEngine | Real Estate Marketing Automation for Agents realestatemarketingengine.com · Marketing	Oct 13

Showing the most recent 12 of 251.

Watches, exports and the API give you all 904 sites using Subscribe with Google, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.