Variant Swatch King on new websites

1. Variant Swatch King appeared on about 440 new sites in the last 30 days.^[1]
2. Six in ten new Variant Swatch King sites also use StarApps Studio.

The line is the 7-day average share of new sites that use Variant Swatch King, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Kaching Bundles	0.3%	16.5%
2	–	Releasit COD Form	0.1%	9.1%
3	▲3	EasySell	0.1%	5.2%
4	▼2	Instafeed	0.1%	5.0%
5	–	Essential Apps	0.1%	5.0%
6	▼1	GemPages	0.1%	4.1%
7	–	Kiwi Sizing	0.1%	3.5%
8	▼1	PageFly	0.1%	3.2%
9	▲2	UpCart	<0.1%	3.0%
10	–	Vitals	<0.1%	2.8%
11	▼1	ConversionBear	<0.1%	2.8%
12	–	Trustoo	<0.1%	2.5%
…
15	–	Variant Swatch King	<0.1%	2.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Shopify App tool. All 1323 in Shopify App

Tool	Sites with both	vs all new sites	Bar
StarApps Studio	1,074	2521x
UpCart	714	686x
WeTracked	655	274x
TikTok Pixel	608	37x
Google Domains DNS	904	14x

Tools that turn up far more often on Variant Swatch King sites than on new sites in general, and how many times as common each one is there.

1 of the 2,170 sites using Variant Swatch King are product launches we list individually. The other 2,169 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Himalayan Healing Shilajit himalayanhealingshilajit.com · Australia	Oct 2

Watches, exports and the API give you all 2,170 sites using Variant Swatch King, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Shopify Theme.