Tmall on new websites

1. Tmall appeared on 11 new sites in the last 30 days.^[1]
2. Seven in ten new Tmall sites also use nginx.

The line is the 7-day average share of new sites that use Tmall, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Shopify	5.7%	57.4%
2	–	WooCommerce	2.7%	27.3%
3	–	Salla	0.2%	1.5%
4	–	Amazon	0.1%	1.2%
5	▲1	Tiendanube	0.1%	0.8%
6	▲1	Cafe24	0.1%	0.6%
7	▲2	YouCan	0.1%	0.6%
8	▼3	IndiaMART	0.1%	0.6%
9	▲19	Factori	<0.1%	0.5%
10	▼4	Google Merchant Center	<0.1%	0.5%
11	▲5	Ecwid	<0.1%	0.4%
12	–	Fourthwall	<0.1%	0.4%
…
196	▲94	Tmall	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Ecommerce tool. Among September launches it ranked #141 in Ecommerce, up from #235 in August. All 2147 in Ecommerce

Tool	Sites with both	vs all new sites	Bar
JD.com	32	48870x
Taobao	35	46129x
nginx	46	7.4x

Tools that turn up far more often on Tmall sites than on new sites in general, and how many times as common each one is there.

1 of the 65 sites using Tmall are product launches we list individually. The other 64 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
NavHao · 电商运营人的网络操作系统 navhao.com · China	Sep 20

Watches, exports and the API give you all 65 sites using Tmall, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: CMS, Site Builder.