Tray on new websites

1. Tray appeared on about 60 new sites in the last 30 days.^[1]
2. Almost all new Tray sites also use PHP.

The line is the 7-day average share of new sites that use Tray, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Shopify	5.7%	57.3%
2	–	WooCommerce	2.7%	27.2%
3	–	Salla	0.2%	1.5%
4	–	Amazon	0.1%	1.2%
5	▲1	Tiendanube	0.1%	0.8%
6	▲1	Cafe24	0.1%	0.6%
7	▲2	YouCan	0.1%	0.6%
8	▼3	IndiaMART	0.1%	0.6%
9	▲19	Factori	<0.1%	0.5%
10	▼4	Google Merchant Center	<0.1%	0.5%
11	▲5	Ecwid	<0.1%	0.4%
12	–	Fourthwall	<0.1%	0.4%
…
81	▼30	Tray	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Ecommerce tool. Among September launches it ranked #98 in Ecommerce, down from #68 in August. All 2144 in Ecommerce

Tool	Sites with both	vs all new sites	Bar
Tray Email	109	27690x
Azion	212	26447x
js-cookie	181	33x
nginx	212	9.9x
Google Analytics	207	9.1x

Tools that turn up far more often on Tray sites than on new sites in general, and how many times as common each one is there.

None of them is a product launch we list individually, so there is nothing to show here. They still count towards the figures above. How we find new sites

Watches, exports and the API give you all 223 sites using Tray, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
3. Some products people expect to see here are filed under a related category: CMS, Site Builder.