Trusted Shops on new websites
European e-commerce trust badge and buyer protection reviews platform.
- Sites using Trusted Shops
- 333
- since Apr 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 20
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
| Website | trustedshops.com |
What we found
- Trusted Shops appeared on about 120 new sites in the last 30 days.[1]
- Eight in ten new Trusted Shops sites also use Google Tag Manager.
Share of new sites using Trusted Shops
The line is the 7-day average share of new sites that use Trusted Shops, since 10 September.
Who uses Trusted Shops
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 50 | 54.4% | |
| Health | 26 | 28.3% | |
| Productivity | 4 | 4.4% | |
| Content | 3 | 3.3% | |
| Social | 3 | 3.3% | |
| Design | 2 | 2.2% | |
| Games | 2 | 2.2% | |
| AI | 1 | 1.1% | |
| Developer Tools | 1 | 1.1% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 Germany |
38 | 56.7% | |
 UK |
8 | 11.9% | |
 France |
5 | 7.5% | |
 Italy |
5 | 7.5% | |
 Austria |
4 | 6.0% | |
 Australia |
1 | 1.5% | |
 Spain |
1 | 1.5% | |
 Greece |
1 | 1.5% | |
 Ireland |
1 | 1.5% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 156 | 46.9% | |
| .de | 47 | 14.1% | |
| .live | 46 | 13.8% | |
| .xyz | 13 | 3.9% | |
| .ch | 10 | 3.0% | |
| .fr | 8 | 2.4% | |
| .pro | 8 | 2.4% | |
| .se | 8 | 2.4% | |
| .online | 6 | 1.8% |
Reviews on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Judge.me
|
45.5% | ||
| 2 | – |
Trustindex
|
17.6% | ||
| 3 | – |
Loox
|
11.0% | ||
| 4 | – |
Trustpilot
|
6.7% | ||
| 5 | – | MKP Google Reviews Widget | 2.7% | ||
| … | |||||
| 17 | ▲5 | Trusted Shops | 0.4% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Reviews tool. Among September launches it ranked #15 in Reviews, up from #20 in August. All 296 in Reviews
Often used with Trusted Shops
| Tool | Sites with both | vs all new sites |
|---|---|---|
Google Ads
|
120 | 14x |
Shopify
|
176 | 9.2x |
WebMCP
|
126 | 8.9x |
Google Analytics
|
241 | 7.1x |
Google Tag Manager
|
264 | 6.8x |
Tools that turn up far more often on Trusted Shops sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Trusted Shops
5 of the 333 sites using Trusted Shops are product launches we list individually. The other 328 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Watches, exports and the API give you all 333 sites using Trusted Shops, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Trusted Shops when we detect Trusted Shops on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites