Trustpilot on new websites

1. Trustpilot appeared on about 1,400 new sites in the last 30 days.^[1]
2. Six in ten new Trustpilot sites also use Google Tag Manager.
3. It is unusually common on .uk domains: 10% of the domains running it, against 2.6% of domains across new sites.

The line is the 7-day average share of new sites that use Trustpilot, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Judge.me	0.6%	45.6%
2	–	Trustindex	0.2%	17.7%
3	–	Loox	0.1%	11.0%
4	–	Trustpilot	0.1%	6.7%
5	–	MKP Google Reviews Widget	<0.1%	2.7%

All-time shares across the new sites we track: of all of them, and of the sites using any Reviews tool. All 296 in Reviews

Tool	Sites with both	vs all new sites	Bar
Google Analytics	2,571	5.0x
Google Tag Manager	2,791	4.7x
Google Search Console	2,827	3.0x
jQuery	1,590	2.2x

Tools that turn up far more often on Trustpilot sites than on new sites in general, and how many times as common each one is there.

1,391 of the 5,023 sites using Trustpilot are product launches we list individually. The other 3,632 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Modern Personalized Dog Training | PawChamp hellopawchamp.com · Health · Cyprus	Oct 19
Meine Heldenbande: personalisiertes Kinderbuch mit deinen Kindern, Kuscheltieren und Zeichnungen meineheldenbande.de · Netherlands	Oct 19
Heritage Cars | UK online car auctions heritage-auctions.co.uk · United Kingdom	Oct 19
Social Media Scheduler | Plan and Publish Everywhere socialmediascheduler.ai · Marketing	Oct 19
VoipMS Desktop — Windows calling & SMS for VoIP.ms voipmsdesk.com · Canada	Oct 19
AAA Signal aaasignal.com.au · Marketing · Australia	Oct 19
PDF Index Generator pdfindexgenerator.com · Productivity	Oct 19
Travel eSIM Data Plans for 200+ Destinations | Ofrili ofrili.com	Oct 18
softify.pro — Logistik-Automatisierung, Moderne Webentwicklung & KI-Testing (COCO) softifys.pro · Germany	Oct 18
European VIN check & vehicle history report | Carlytics carlytics.eu	Oct 18
Stacklist Radar: free AI Visibility Report stacklistradar.com · AI	Oct 18
Likewise — Loved it? Find its likewise. likewisetravel.com · Social	Oct 18

Showing the most recent 12 of 1,391.

Watches, exports and the API give you all 5,023 sites using Trustpilot, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.