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Variation Swatches for WooCommerce on new websites

WooCommerce plugin that replaces variation dropdowns with color, image, and button swatches.

Sites using Variation Swatches for WooCommerce
3,791
since Jun 2026
Last 30 days
0.1%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in Wordpress Plugin
#42
of 1994 tools, all time
First seen Jun 30, 2026
Last seen Oct 19, 2026
Website cartflows.com

What we found

  1. Variation Swatches for WooCommerce appeared on about 980 new sites in the last 30 days.[1]
  2. Almost all new Variation Swatches for WooCommerce sites also use js-cookie.
  3. It is unusually common among e-commerce launches: 77%, against 20% across new sites.

Share of new sites using Variation Swatches for WooCommerce

0.000% 0.025% 0.050% 0.075% 0.100% 10 Sep Oct

The line is the 7-day average share of new sites that use Variation Swatches for WooCommerce, since 10 September.

What Variation Swatches for WooCommerce runs on

Extends
WooCommerce WordPress PHP

Who uses Variation Swatches for WooCommerce

Kind of site 1,351 sites with a known type
TypeSitesShareBar
E-commerce 1,045 77.4%
Health 163 12.1%
Games 26 1.9%
Content 19 1.4%
Finance 17 1.3%
Education 16 1.2%
Productivity 16 1.2%
Design 13 1.0%
Social 12 0.9%
Developer Tools 11 0.8%
Directory 5 0.4%
Marketing 5 0.4%
Country[2] 527 sites with a likely country
CountrySitesShareBar
India 244 46.3%
France 53 10.1%
UK 48 9.1%
Iran 37 7.0%
US 25 4.7%
Australia 14 2.7%
Brazil 11 2.1%
Poland 11 2.1%
Canada 9 1.7%
Spain 9 1.7%
Sweden 7 1.3%
Italy 6 1.1%
Domain ending 3,786 sites
EndingSitesShareBar
.com 2,676 70.7%
.in 400 10.6%
.store 184 4.9%
.online 91 2.4%
.uk 59 1.6%
.fr 54 1.4%
.site 40 1.1%
.co 37 1.0%
.net 29 0.8%
.xyz 27 0.7%
.org 18 0.5%
.au 16 0.4%

Wordpress Plugin on new sites

# Movement Tool Share of all sites Share of category[3] Bar
1 – Elementor 5.0% 51.8%
2 ▲1 Contact Form 7 1.9% 19.3%
3 ▼1 Elementor Pro 1.9% 19.3%
4 ▲1 Yoast 1.7% 17.1%
5 ▼1 Site Kit by Google 1.5% 15.1%
…
42 ▲1 Variation Swatches for WooCommerce 0.1% 0.6%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. Variation Swatches for WooCommerce is typically used alongside Elementor rather than instead of it. All 1994 in Wordpress Plugin

Often used with Variation Swatches for WooCommerce

Tool Sites with both vs all new sites Bar
Modern Cart 1,476 791x
Underscore.js 3,650 98x
Astra 2,594 47x
js-cookie 3,716 40x
Sourcebuster 3,711 40x

Tools that turn up far more often on Variation Swatches for WooCommerce sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Variation Swatches for WooCommerce

15 of the 3,791 sites using Variation Swatches for WooCommerce are product launches we list individually. The other 3,776 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site Found Also detected
Luxury Corporate Gifts in Dubai wrappup.me · United Arab Emirates Oct 9 jQuery AWS Route 53 Cloudflare Elementor
Customizable Tech Gifts in Dubai wrappup.me · E-commerce Sep 29 jQuery AWS Route 53 Cloudflare Elementor
Trending Corporate Gifts wrappup.me · Marketing Sep 18 jQuery AWS Route 53 Cloudflare Elementor
Giveaways for Company wrappup.me Sep 12 jQuery AWS Route 53 Cloudflare Elementor
Luxury Tech Gifts wrappup.me · E-commerce Sep 10 jQuery AWS Route 53 Cloudflare Elementor
Consegna Fiori a Napoli cammarotafiori.com · Italy Sep 8 Svelte jQuery Accept Stripe Payments Aruba
Promotional Gifts Dubai wrappup.me · E-commerce Sep 8 jQuery AWS Route 53 Cloudflare Elementor
Corporate Gifts Dubai wrappup.me · E-commerce Sep 6 jQuery AWS Route 53 Cloudflare Elementor
Home Gym Goals homegymgoals.com · Health Sep 2 jQuery Ahrefs Elementor Font Awesome
MaeumLab | Printable Planner for ADHD, Autism & Productivity hellomaeumlab.com Aug 19 jQuery AOS Astra Cloudflare
cosmocarft furntiure store cosmocrafts.ae · United Arab Emirates Jul 25 React jQuery Bootstrap Cloudflare
Shoaib NAwaz petscathouse.com · Pakistan Jul 17 jQuery Astra Cloudflare Google Ads

Showing the most recent 12 of 15.

Watches, exports and the API give you all 3,791 sites using Variation Swatches for WooCommerce, from £15 a month.

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  3. Some products people expect to see here are filed under a related category: Wordpress Theme.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Variation Swatches for WooCommerce when we detect Variation Swatches for WooCommerce on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.