WCBoost Variation Swatches on new websites

1. WCBoost Variation Swatches appeared on about 360 new sites in the last 30 days.^[1]
2. Almost all new WCBoost Variation Swatches sites also use Sourcebuster.
3. It is unusually common among e-commerce launches: 73%, against 21% across new sites.

The line is the 7-day average share of new sites that use WCBoost Variation Swatches, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Elementor	5.0%	51.8%
2	▲1	Contact Form 7	1.9%	19.3%
3	▼1	Elementor Pro	1.9%	19.3%
4	▲1	Yoast	1.7%	17.1%
5	▼1	Site Kit by Google	1.5%	15.1%
…
74	▲1	WCBoost Variation Swatches	<0.1%	0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. All 1994 in Wordpress Plugin

Tool	Sites with both	vs all new sites	Bar
WCBoost Product Compare	1,243	3530x
WCBoost Wishlist	1,421	3198x
Ecomus	712	3053x
Underscore.js	1,558	96x
Contact Form 7	1,369	44x

Tools that turn up far more often on WCBoost Variation Swatches sites than on new sites in general, and how many times as common each one is there.

1 of the 1,657 sites using WCBoost Variation Swatches are product launches we list individually. The other 1,656 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Shopdz – Matériel informatique professionnel & grand public! shops-dz.com	Aug 27

Watches, exports and the API give you all 1,657 sites using WCBoost Variation Swatches, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Wordpress Theme.