WPVS Variation Swatches on new websites
WooCommerce plugin that replaces product variation dropdowns with color and image swatches.
- Sites using WPVS Variation Swatches
- 313
- since Jul 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Jul 9, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
What we found
- WPVS Variation Swatches appeared on about 110 new sites in the last 30 days.[1]
- Nine in ten new WPVS Variation Swatches sites also use js-cookie.
Share of new sites using WPVS Variation Swatches
The line is the 7-day average share of new sites that use WPVS Variation Swatches, since 10 September.
What WPVS Variation Swatches runs on
WooCommerce
WordPress
PHP
Who uses WPVS Variation Swatches
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 153 | 91.1% | |
| Health | 6 | 3.6% | |
| Social | 4 | 2.4% | |
| Design | 1 | 0.6% | |
| Developer Tools | 1 | 0.6% | |
| Education | 1 | 0.6% | |
| Games | 1 | 0.6% | |
| Productivity | 1 | 0.6% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 UK |
20 | 43.5% | |
 France |
6 | 13.0% | |
 US |
5 | 10.9% | |
 India |
4 | 8.7% | |
 Vietnam |
3 | 6.5% | |
 Slovakia |
2 | 4.4% | |
 Bangladesh |
1 | 2.2% | |
 Brazil |
1 | 2.2% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 183 | 58.5% | |
| .store | 56 | 17.9% | |
| .uk | 21 | 6.7% | |
| .online | 10 | 3.2% | |
| .in | 8 | 2.6% | |
| .fr | 5 | 1.6% | |
| .net | 4 | 1.3% | |
| .site | 4 | 1.3% |
Wordpress Plugin on new sites
| # | Movement | Tool | Share of category[3] | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Elementor
|
51.8% | ||
| 2 | ▲1 |
Contact Form 7
|
19.3% | ||
| 3 | ▼1 |
Elementor Pro
|
19.3% | ||
| 4 | ▲1 |
Yoast
|
17.1% | ||
| 5 | ▼1 |
Site Kit by Google
|
15.1% | ||
| … | |||||
| 218 | ▲54 | WPVS Variation Swatches | 0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. WPVS Variation Swatches is typically used alongside Elementor rather than instead of it. Among September launches it ranked #197 in Wordpress Plugin, up from #251 in August. All 1992 in Wordpress Plugin
Often used with WPVS Variation Swatches
| Tool | Sites with both | vs all new sites |
|---|---|---|
Flatsome
|
125 | 173x |
js-cookie
|
278 | 36x |
Rank Math
|
140 | 33x |
|
Site Kit by Google
|
130 | 28x |
Sourcebuster
|
211 | 27x |
Tools that turn up far more often on WPVS Variation Swatches sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on WPVS Variation Swatches
2 of the 313 sites using WPVS Variation Swatches are product launches we list individually. The other 311 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
| Site | Found |
|---|---|
| Home Gym Goals homegymgoals.com · Health | Sep 2 |
| Jimothy Plush – Official Jimothy Raccoon Plush Store plushiejimothy.com · E-commerce | Aug 16 |
Watches, exports and the API give you all 313 sites using WPVS Variation Swatches, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
- Some products people expect to see here are filed under a related category: Wordpress Theme.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards WPVS Variation Swatches when we detect WPVS Variation Swatches on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites