Xtra on new websites

1. Xtra appeared on about 60 new sites in the last 30 days.^[1]
2. Almost all new Xtra sites also use Swiper.

The line is the 7-day average share of new sites that use Xtra, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Shrine Theme	0.1%	46.1%
2	–	Minimog	<0.1%	17.1%
3	–	Kalles	<0.1%	6.7%
4	–	Dawn	<0.1%	6.0%
5	▼2	Elixir Theme	<0.1%	3.0%
6	▼4	Gecko	<0.1%	3.0%
7	▲2	LuminTheme	<0.1%	2.8%
8	▲2	The4	<0.1%	2.7%
9	▲2	Halo Themes	<0.1%	2.5%
10	–	Blueskytechco	<0.1%	1.8%
11	▲1	Focal	<0.1%	1.5%
12	▼2	Xtra	<0.1%	1.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Shopify Theme tool. Among September launches it ranked #13 in Shopify Theme, down from #11 in August. All 50 in Shopify Theme

Tool	Sites with both	vs all new sites	Bar
Someone You Know Themes	86	31202x
Swiper	198	30x
Shopify	200	18x
WebMCP	148	17x
Google Domains DNS	80	14x

Tools that turn up far more often on Xtra sites than on new sites in general, and how many times as common each one is there.

None of them is a product launch we list individually, so there is nothing to show here. They still count towards the figures above. How we find new sites

Watches, exports and the API give you all 200 sites using Xtra, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
3. Some products people expect to see here are filed under a related category: Shopify App.