Attribution Tools

1. WeTracked runs on more than half of the sites using an attribution tool (63%), 9.5 times as many sites as TrackBee.
2. Only 8 of the 198 attribution tools we track run on more than 1% of these sites.
3. Among sites launched in September, Syncar Ads rose to #12 from #22 in August.
4. Several leaders are regional: Dexem (France), TgTrack (Russia) and Syncar Ads (Brazil).

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	WeTracked Server-side conversion tracking and pixel management for ecommerce stores.		63%		6,640
2	–	TrackBee Server-side conversion tracking and session enrichment for Shopify stores, feeding Meta, Google Ads, TikTok and Klaviyo.		6.6%		700
3	–	Dexem French call tracking and phone-call analytics service.		3.0%		319
4	▼1	CallTrackingMetrics Call tracking and dynamic number insertion for marketing attribution.		2.2%		237
5	▲2	Jornaya Lead intelligence service that tracks consumer journey and lead events.		2.2%		236
6	▲6	T TrkCall		2.0%		215
7	▼4	T TgTrack Telegram bot and analytics service that tracks which ads and sources bring subscribers to a Telegram channel.		1.6%		174
8	–	OpenInstall Deferred deep-linking and mobile app install attribution SDK.		1.2%		128
9	▼1	AdTrace Marketing attribution and conversion tracking for ecommerce stores.		1.0%		104
10	–	Invoca Call tracking and conversation analytics platform that attributes inbound phone calls to marketing campaigns.		0.8%		86
11	▲4	Elevar Server side conversion tracking and data layer platform for ecommerce stores.		0.8%		80
12	▲6	P PhantomOS Visitor tracking and click routing script used on affiliate review sites.		0.7%		72
13	▲10	Syncar Ads Brazilian analytics and UTM management dashboard with a first-party tracking pixel.		0.6%		65
14	–	Convbox Server-side conversion tracking and multi-touch attribution for online stores, feeding Facebook, TikTok and Google Ads.		0.6%		64
15	▲5	MultiPixels Shopify pixel integration service that manages Facebook, TikTok, Snapchat and Pinterest tracking from one dashboard.		0.6%		64

Share is of the 10,605 sites using an attribution tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 198.

Watches, exports and the API give you every attribution tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 51
• Advertising 50
• Javascript Library 36
• Marketing 30
• Font 29
• Email Marketing 27