UTMify on new websites

1. UTMify appeared on about 1,200 new sites in the last 30 days.^[1]
2. Eight in ten new UTMify sites also use Facebook Pixel.
3. It is unusually common on .site domains: 28% of the domains running it, against 2.4% of domains across new sites.

The line is the 7-day average share of new sites that use UTMify, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	10.3%	43.0%
2	–	Tinybird	3.7%	15.7%
3	▼1	Cloudflare Web Analytics	2.5%	10.4%
4	▲1	Sourcebuster	2.5%	10.4%
5	–	Vercel Analytics	1.6%	6.9%
…
23	▼1	UTMify	0.1%	0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. All 1507 in Analytics

Tool	Sites with both	vs all new sites	Bar
TikTok Pixel	2,461	71x
Facebook Pixel	3,569	23x
Hostinger DNS	1,646	3.8x

Tools that turn up far more often on UTMify sites than on new sites in general, and how many times as common each one is there.

312 of the 4,527 sites using UTMify are product launches we list individually. The other 4,215 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
CARD STYLE — Seu cartão, uma assinatura de estilo cardstyle.com.br · Brazil	Oct 19
Ovillo · Taller de escritura: un cuento en cuatro semanas ovilloescritura.com · Productivity	Oct 19
DirectTest AB — Split test de funis e checkouts acessando.live · Developer Tools	Oct 18
Sua Historinha — Livro Personalizado para Crianças appsuahistorinha.online	Oct 18
TURBOGELO · O cooler com a cara do seu carro turbogelo.com · Brazil	Oct 18
Cognitive DNA · Smart Cognitive Screening cognitivedna.online · Health	Oct 18
HVAC Tech Helper | Mini-Split Troubleshooting Cards + Pricing Toolkit hvactechhelper.online	Oct 17
CogniKids · 150 atividades de atenção para crianças cognikids.online	Oct 17
Posts, fotos e logomarcas com IA — MinyLab minylab.pro	Oct 17
Hotwebinar - Webinars that sell on autopilot hotwebinar.io · Marketing	Oct 17
AprovaPolicia — Ciclo Básico | A base certa para começar aprovapolicia.online · Education	Oct 16
Meu Louvor meulouvor.site · Brazil	Oct 16

Showing the most recent 12 of 312.

Watches, exports and the API give you all 4,527 sites using UTMify, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.