Marketing Automation Tools

1. Systeme.io leads, on 25% of the sites using a marketing automation tool, with Postscript close behind on 18%.
2. Only 12 of the 210 marketing automation tools we track run on more than 1% of these sites.
3. Among sites launched in September, Voyado rose to #9 from #41 in August.
4. RD Station is a regional leader, used almost entirely by sites in Brazil.

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	▲1	Systeme.io All-in-one marketing platform for funnels, courses and email campaigns.		25%		1,058
2	▼1	Postscript SMS marketing platform for Shopify stores.		18%		753
3	–	Marketo Marketing automation (Adobe).		6.3%		268
4	▼1	CartBounty WooCommerce abandoned cart recovery plugin that saves and follows up on unfinished carts.		5.1%		219
5	▲1	Salesforce Pardot Salesforce B2B marketing automation platform (now Marketing Cloud Account Engagement)		5.1%		218
6	–	RD Station Marketing.		3.0%		129
7	▼3	A Attentive Enterprise SMS and email marketing automation platform aimed at e-commerce.		2.2%		95
8	–	Wigzo Ecommerce marketing automation and personalisation platform from India.		2.2%		94
9	▲3	Keap CRM and marketing-automation platform for small businesses, formerly Infusionsoft.		2.2%		93
10	▼5	Zoho Marketing Automation Marketing-automation product in the Zoho suite for lead nurturing and website tracking.		1.4%		58
11	▼1	C ConvertFlow On-site conversion campaigns including pop-ups, surveys, and personalisation.		1.2%		53
12	▲5	O Oracle Eloqua Marketing automation and lead management platform by Oracle.		1.1%		46
13	▼23	Dotdigital Cross-channel marketing automation and customer engagement platform.		0.9%		39
14	▲32	Voyado Customer loyalty and engagement platform with web activity tracking for ecommerce.		0.9%		38
15	▲4	S SharpSpring Marketing automation, CRM, and lead tracking platform from Constant Contact.		0.9%		37

Share is of the 4,272 sites using a marketing automation tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 210.

Watches, exports and the API give you every marketing automation tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 198
• Advertising 161
• Transactional Email 114
• Javascript Library 112
• Email Marketing 106
• Consent 105