Marketo on new websites

1. Marketo appeared on about 74 new sites in the last 30 days.^[1]
2. It is the third most common marketing automation tool on new sites. Systeme.io appears on about 4 times as many.
3. Nine in ten new Marketo sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use Marketo, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	▲1	Systeme.io	<0.1%	24.8%
2	▼1	Postscript	<0.1%	17.6%
3	–	Marketo	<0.1%	6.3%
4	▼1	CartBounty	<0.1%	5.1%
5	▲1	Salesforce Pardot	<0.1%	5.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Marketing Automation tool. All 210 in Marketing Automation

Tool	Sites with both	vs all new sites	Bar
LinkedIn	143	259x
Bing Ads	111	185x
Facebook	103	64x
Vimeo	104	41x
Stripe	98	36x

Tools that turn up far more often on Marketo sites than on new sites in general, and how many times as common each one is there.

66 of the 269 sites using Marketo are product launches we list individually. The other 203 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• Free Claude Course: Cowork, Code & Agent udemy.com
• Bee Frontier and Bee Eclipse aboutamazon.com
• Nemotron 3.5 Super VL developer.nvidia.com
• DigitalOcean Insights digitalocean.com
• Amazon Alexa Tablets aboutamazon.com
• Valorx Wave valorx.com

Site	Found	Also detected
Free Claude Course: Cowork, Code & Agent udemy.com · AI	Oct 19
Bee Frontier and Bee Eclipse aboutamazon.com	Oct 18
Nemotron 3.5 Super VL developer.nvidia.com · Vietnam	Oct 16
DigitalOcean Insights digitalocean.com · Developer Tools · United States	Oct 14
Amazon Alexa Tablets aboutamazon.com	Oct 9
Valorx Wave valorx.com · United States	Oct 6
GPT-6 Sol and and Luna openai.com · Developer Tools	Oct 3
GPT-Synopsys news.synopsys.com · AI	Oct 3
Clef blog.cloudflare.com	Oct 2
GPT-6 Sol & Luna openai.com · AI	Sep 27
Thiên Hạo — Dữ liệu bất động sản có kiểm chứng thienhao.com · South Korea	Sep 25
Bitrise Build Hub bitrise.io · Developer Tools	Sep 24

Showing the most recent 12 of 66.

Watches, exports and the API give you all 269 sites using Marketo, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.