← Technologies

Media Tools

The media tools we detect on new sites, ranked by how many use each. Part of Build & Framework.

Tools tracked
507
in Build & Framework
Sites
29,150
using at least one media tool
Leader
38%
Unsplash, of these sites
Above 1%
8
tools on more than 1% of them

What we found

  1. Unsplash leads, on 38% of the sites using a media tool, with Spotify close behind on 31%.
  2. Only 8 of the 507 media tools we track run on more than 1% of these sites.
  3. Among sites launched in September, Flickr rose to #9 from #14 in August.

The leading media tools

# Movement Tool Country Share Bar Sites 90 days
1 – Unsplash Free stock photo library, often embedded directly via the Unsplash CDN. 38% 10,978
2 – Spotify Music streaming service. 31% 8,980
3 – GIPHY GIPHY embed pixel + media CDN. 9.0% 2,615
4 – Zillow Online real estate marketplace for buying, selling and renting homes in the United States. 3.7% 1,064
5 – Embedly Embedly (Medium) embed / oEmbed API. 3.1% 910
6 – Iframely Rich media embedding and oEmbed API service 2.6% 759
7 ▲1 Internet Archive Digital library of archived web pages, books, audio, and video. 1.9% 556
8 ▼1 ImgBB Free image hosting and sharing service. 1.6% 464
9 ▼3 Open Library Open catalog of books from the Internet Archive. 1.0% 281
10 ▼2 Pixabay Media. 0.8% 235
11 ▲5 Flickr Photo hosting and sharing platform. 0.8% 232
12 ▲4 Google Cast Chromecast SDK that lets web pages cast video and audio to Chromecast devices. 0.7% 197
13 ▼1 ESPN Sports media network whose CDN serves scores, stats, and media assets to third-party sites. 0.7% 196
14 ▲2 iGUIDE Planitar iGUIDE 3D virtual tour and property imaging platform for real estate. 0.7% 193
15 ▼4 Kuula Platform for creating and embedding 360° virtual tours and panoramas. 0.6% 171

Share is of the 29,150 sites using a media tool; a site can use more than one. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 15 of 507.

Watches, exports and the API give you every media tool and the sites using each, from £15 a month.

Recently launched products using media tools

Product Launched
Flipper 19 Oct 2026
The Handsome Boy 18 Oct 2026
Film Noir TV 18 Oct 2026
Workstreams by Binary Decimal 17 Oct 2026
Tvexplorer 16 Oct 2026
Best Courses to Study in Germany 16 Oct 2026

Often built with

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).