Pexels on new websites

Free stock photo and video library, embedded directly via the Pexels CDN.

Sites using Pexels
5,055
since Apr 2026
Last 30 days
0.1%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
no change on the week before
Rank in API
#3
of 187 tools, all time
In our data since Apr 2026
Last seen Oct 20, 2026
Website pexels.com

What we found

  1. Pexels appeared on about 1,700 new sites in the last 30 days.[1]
  2. It is the third most common API technology on new sites. Wikimedia appears on about 3 times as many.
  3. Half of new Pexels sites also use Google Tag Manager.
  4. It is unusually common on .pro domains: 3% of the domains running it, against 0.31% of domains across new sites.

Share of new sites using Pexels

0.00% 0.05% 0.10% 0.15% 10 Sep Oct Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. [2]

The line is the 7-day average share of new sites that use Pexels, since 10 September.

Who uses Pexels

Kind of site 1,308 sites with a known type
TypeSitesShareBar
E-commerce 203 15.5%
Health 192 14.7%
Education 140 10.7%
Marketing 126 9.6%
Content 113 8.6%
Developer Tools 89 6.8%
Finance 89 6.8%
Social 89 6.8%
Productivity 76 5.8%
AI 57 4.4%
Design 41 3.1%
Games 38 2.9%
Country[3] 747 sites with a likely country
CountrySitesShareBar
India 151 20.2%
UK 121 16.2%
US 108 14.5%
France 98 13.1%
Canada 50 6.7%
Australia 15 2.0%
Türkiye 15 2.0%
Spain 14 1.9%
Brazil 13 1.7%
Switzerland 12 1.6%
Germany 8 1.1%
Italy 8 1.1%
Domain ending 5,053 sites
EndingSitesShareBar
.com 1,924 38.1%
.online 750 14.8%
.bio 494 9.8%
.blog 223 4.4%
.pro 185 3.7%
.art 157 3.1%
.in 157 3.1%
.uk 122 2.4%
.app 110 2.2%
.live 104 2.1%
.fr 92 1.8%
.org 70 1.4%
Green hosting[4] 161 checked sites since Apr 2026
SitesGreenBar
Pexels 38%
All new sites 47%

API on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Wikimedia 0.3% 34.4%
2 – Google APIs 0.3% 33.5%
3 – Pexels 0.1% 11.1%
4 ▼1 FlagCDN <0.1% 3.0%
5 ▼1 Simple Icons <0.1% 2.6%

All-time shares across the new sites we track: of all of them, and of the sites using any API tool. All 187 in API

Often used with Pexels

Tool Sites with both vs all new sites Bar
GIPHY 1,873 851x
Telegram 1,864 207x
Facebook 2,012 66x
WordPress.com DNS 1,827 66x
Gravatar 1,875 51x

Tools that turn up far more often on Pexels sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on Pexels

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
  3. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  4. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Pexels when we detect Pexels on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.