Pexels on new websites
Free stock photo and video library, embedded directly via the Pexels CDN.
- Sites using Pexels
- 5,055
- since Apr 2026
- Last 30 days
- 0.1%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.1%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
| Website | pexels.com |
What we found
- Pexels appeared on about 1,700 new sites in the last 30 days.[1]
- It is the third most common API technology on new sites. Wikimedia appears on about 3 times as many.
- Half of new Pexels sites also use Google Tag Manager.
- It is unusually common on .pro domains: 3% of the domains running it, against 0.31% of domains across new sites.
Share of new sites using Pexels
The line is the 7-day average share of new sites that use Pexels, since 10 September.
Who uses Pexels
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 203 | 15.5% | |
| Health | 192 | 14.7% | |
| Education | 140 | 10.7% | |
| Marketing | 126 | 9.6% | |
| Content | 113 | 8.6% | |
| Developer Tools | 89 | 6.8% | |
| Finance | 89 | 6.8% | |
| Social | 89 | 6.8% | |
| Productivity | 76 | 5.8% | |
| AI | 57 | 4.4% | |
| Design | 41 | 3.1% | |
| Games | 38 | 2.9% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 151 | 20.2% | ||
| 121 | 16.2% | ||
| 108 | 14.5% | ||
| 98 | 13.1% | ||
| 50 | 6.7% | ||
| 15 | 2.0% | ||
| 15 | 2.0% | ||
| 14 | 1.9% | ||
| 13 | 1.7% | ||
| 12 | 1.6% | ||
| 8 | 1.1% | ||
| 8 | 1.1% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 1,924 | 38.1% | |
| .online | 750 | 14.8% | |
| .bio | 494 | 9.8% | |
| .blog | 223 | 4.4% | |
| .pro | 185 | 3.7% | |
| .art | 157 | 3.1% | |
| .in | 157 | 3.1% | |
| .uk | 122 | 2.4% | |
| .app | 110 | 2.2% | |
| .live | 104 | 2.1% | |
| .fr | 92 | 1.8% | |
| .org | 70 | 1.4% |
| Sites | Green | Bar |
|---|---|---|
| Pexels | 38% | |
| All new sites | 47% |
API on new sites
| # | Movement | Tool | Share of category | Bar |
|---|---|---|---|---|
| 1 | – |
|
34.4% | |
| 2 | – |
|
33.5% | |
| 3 | – |
|
11.1% | |
| 4 | ▼1 |
|
3.0% | |
| 5 | ▼1 |
|
2.6% |
All-time shares across the new sites we track: of all of them, and of the sites using any API tool. All 187 in API
Often used with Pexels
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
1,873 | 851x |
|
|
1,864 | 207x |
|
|
2,012 | 66x |
|
|
1,827 | 66x |
|
|
1,875 | 51x |
Tools that turn up far more often on Pexels sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Pexels
708 of the 5,055 sites using Pexels are product launches we list individually. The other 4,347 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Showing the most recent 12 of 708.
Watches, exports and the API give you all 5,055 sites using Pexels, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Pexels when we detect Pexels on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites