GIPHY on new websites

1. GIPHY appeared on about 1,000 new sites in the last 30 days.^[1]
2. It is the third most common media technology on new sites. Unsplash appears on about 4 times as many.
3. Nine in ten new GIPHY sites also use Google Tag Manager.
4. It is unusually common on .online domains: 29% of the domains running it, against 3.7% of domains across new sites.

The line is the 7-day average share of new sites that use GIPHY, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Unsplash	0.2%	37.6%
2	–	Spotify	0.1%	30.8%
3	–	GIPHY	<0.1%	9.0%
4	–	Zillow	<0.1%	3.6%
5	–	Embedly	<0.1%	3.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Media tool. GIPHY is typically used alongside Unsplash rather than instead of it. All 507 in Media

Tool	Sites with both	vs all new sites	Bar
Pexels	1,873	851x
Telegram	1,868	400x
WordPress.com DNS	1,830	127x
Facebook	1,985	126x
Gravatar	1,877	99x

Tools that turn up far more often on GIPHY sites than on new sites in general, and how many times as common each one is there.

286 of the 2,622 sites using GIPHY are product launches we list individually. The other 2,336 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
LocalMate - Find Local Tour Mates & Guides wherever you go localmate.online · Social	Oct 19
kXcharts — the chart engine behind Kriv0x kxcharts.com · Crypto	Oct 19
turntune — Take turns. Pick the Tunes turntune.app · Social	Oct 19
Stream donations for a 3.5% fee, coming to the US · DonoLink donolink.us	Oct 19
Датушки — приглашение на свидание за пару минут 💌 datushki.com · Russia	Oct 19
VoЖe vozhe.chat	Oct 18
PhoneNix phonenix.chat · Social	Oct 18
Ash Protocol — Encrypted Messaging You Can Control and Burn ashprotocol.ca · Canada	Oct 17
Ash Protocol — Encrypted Messaging You Can Control and Burn ashprotocolltd.com	Oct 17
Villes de France TCG villedefrance.fr · France	Oct 17
DuckPoint duckpoint.app · Games	Oct 16
Crowdwide crowdwide.run.place · Social	Oct 16

Showing the most recent 12 of 286.

Watches, exports and the API give you all 2,622 sites using GIPHY, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.