Personalisation Tools

1. Adobe Target leads, on 16% of the sites using a personalisation tool, with Intellimize close behind on 14%.
2. Only 21 of the 78 personalisation tools we track run on more than 1% of these sites.
3. Among sites launched in September, Kameleoon rose to #7 from #23 in August.

#	Movement	Tool	Country	Share	Bar	Sites	90 days
1	–	A Adobe Target A/B testing, personalization, and experience optimization platform.		16%		118
2	–	Intellimize Landing-page personalisation / A/B testing platform (intellimize.co). Acquired by Webflow in 2024 but still ships under its own product surface.		14%		105
3	▼1	P Personizely Personizely - popups, exit-intent, on-site personalisation.		6.3%		47
4	▼1	Personalizer Storefront personalisation and ad-targeting service for Shopify merchants.		5.6%		42
5	▲1	Segmentify Ecommerce personalization and product recommendation engine.		5.1%		38
6	▲9	A ABlyft A/B testing and experimentation platform for websites.		4.0%		30
7	▼1	Dynamic Yield Personalisation and A/B testing platform for ecommerce experiences.		3.5%		26
8	▼15	BlueConic Customer data platform that unifies first party profiles and powers personalised experiences.		3.2%		24
9	▲1	HintUP AI product recommendation, smart search and cart recovery tools for online stores.		3.2%		24
10	▲16	Kameleoon A/B testing, experimentation and personalization platform for websites and apps.		3.2%		24

Share is of the 752 sites using a personalisation tool; a site can use more than one. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 10 of 78.

Watches, exports and the API give you every personalisation tool and the sites using each, from £15 a month.

Other kinds of tool most often found on the same sites, leaving out the plumbing every site has (DNS, CDN, hosting).

• Analytics 42
• Advertising 37
• Email Marketing 32
• Transactional Email 29
• Javascript Library 29
• Package CDN 29