Adobe Target on new websites
A/B testing, personalization, and experience optimization platform.
- Sites using Adobe Target
- 118
- since Jul 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Jul 8, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | business.adobe.com |
What we found
- Adobe Target appeared on about 29 new sites in the last 30 days.[1]
- It is the most common personalisation tool on new sites.
- Eight in ten new Adobe Target sites also use Google Analytics.
Share of new sites using Adobe Target
The line is the 7-day average share of new sites that use Adobe Target, since 10 September.
Who uses Adobe Target
| Type | Sites | Share | Bar |
|---|---|---|---|
| Finance | 5 | 29.4% | |
| Health | 4 | 23.5% | |
| E-commerce | 3 | 17.7% | |
| Education | 2 | 11.8% | |
| Content | 1 | 5.9% | |
| Developer Tools | 1 | 5.9% | |
| Productivity | 1 | 5.9% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 US |
6 | 40.0% | |
 Canada |
2 | 13.3% | |
 France |
2 | 13.3% | |
 UK |
2 | 13.3% | |
 Australia |
1 | 6.7% | |
 Brazil |
1 | 6.7% | |
 Germany |
1 | 6.7% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 94 | 79.7% | |
| .org | 9 | 7.6% | |
| .uk | 5 | 4.2% | |
| .au | 2 | 1.7% | |
| .co | 2 | 1.7% | |
| .be | 1 | 0.9% | |
| .br | 1 | 0.9% |
Personalisation on new sites
| # | Movement | Tool | Share of category | Bar |
|---|---|---|---|---|
| 1 | – | Adobe Target | 15.7% | |
| 2 | – |
Intellimize
|
14.0% | |
| 3 | ▼1 | Personizely | 6.4% | |
| 4 | ▼1 |
Personalizer
|
5.6% | |
| 5 | ▲1 |
Segmentify
|
5.1% |
All-time shares across the new sites we track: of all of them, and of the sites using any Personalisation tool. All 78 in Personalisation
Often used with Adobe Target
| Tool | Sites with both | vs all new sites |
|---|---|---|
| ResidentBoost | 54 | 39996x |
Zuma
|
54 | 36312x |
Adobe Experience Manager
|
79 | 20705x |
| Adobe Dynamic Media | 57 | 17982x |
Adobe Experience Platform Launch
|
43 | 2289x |
Tools that turn up far more often on Adobe Target sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Adobe Target
5 of the 118 sites using Adobe Target are product launches we list individually. The other 113 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
Bee Frontier and Bee Eclipse
aboutamazon.com
-
Amazon Alexa Tablets
aboutamazon.com
-
Dyson CameraJet™
dyson.com
Watches, exports and the API give you all 118 sites using Adobe Target, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Adobe Target when we detect Adobe Target on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites