Ad Inserter on new websites
WordPress plugin for inserting ads and custom code into posts, pages, and widgets.
- Sites using Ad Inserter
- 2,755
- since Jun 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Jun 23, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | wordpress.org |
What we found
- Ad Inserter appeared on about 910 new sites in the last 30 days.[1]
- Half of new Ad Inserter sites also use Google Tag Manager.
- It is unusually common among content launches: 28%, against 6.9% across new sites.
Share of new sites using Ad Inserter
The line is the 7-day average share of new sites that use Ad Inserter, since 10 September.
What Ad Inserter runs on
Who uses Ad Inserter
| Type | Sites | Share | Bar |
|---|---|---|---|
| Content | 204 | 28.1% | |
| Education | 96 | 13.2% | |
| Health | 90 | 12.4% | |
| Finance | 76 | 10.5% | |
| Productivity | 52 | 7.2% | |
| Hiring & HR | 43 | 5.9% | |
| Social | 35 | 4.8% | |
| Games | 26 | 3.6% | |
| Marketing | 24 | 3.3% | |
| AI | 21 | 2.9% | |
| E-commerce | 21 | 2.9% | |
| Developer Tools | 19 | 2.6% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 76 | 17.6% | ||
| 76 | 17.6% | ||
| 51 | 11.8% | ||
| 47 | 10.9% | ||
| 38 | 8.8% | ||
| 22 | 5.1% | ||
| 21 | 4.9% | ||
| 16 | 3.7% | ||
| 15 | 3.5% | ||
| 10 | 2.3% | ||
| 8 | 1.9% | ||
| 8 | 1.9% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 1,645 | 59.7% | |
| .online | 318 | 11.6% | |
| .site | 208 | 7.6% | |
| .in | 112 | 4.1% | |
| .fr | 66 | 2.4% | |
| .org | 49 | 1.8% | |
| .net | 41 | 1.5% | |
| .de | 37 | 1.3% | |
| .br | 29 | 1.1% | |
| .xyz | 29 | 1.1% | |
| .blog | 25 | 0.9% | |
| .uk | 23 | 0.8% |
| Sites | Green | Bar |
|---|---|---|
| Ad Inserter | 90% | |
| All new sites | 47% |
Wordpress Plugin on new sites
| # | Movement | Tool | Share of category[4] | Bar | |
|---|---|---|---|---|---|
| 1 | – |
|
51.8% | ||
| 2 | ▲1 |
|
19.3% | ||
| 3 | ▼1 |
|
19.3% | ||
| 4 | ▲1 |
|
17.1% | ||
| 5 | ▼1 |
|
15.1% | ||
| … | |||||
| 58 | ▲16 |
|
0.5% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. Among September launches it ranked #50 in Wordpress Plugin, up from #66 in August. All 1994 in Wordpress Plugin
Often used with Ad Inserter
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
975 | 26x |
|
|
1,031 | 5.7x |
|
|
1,785 | 4.6x |
|
|
1,308 | 4.0x |
|
|
1,118 | 3.9x |
Tools that turn up far more often on Ad Inserter sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Ad Inserter
136 of the 2,755 sites using Ad Inserter are product launches we list individually. The other 2,619 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
PCSX2 BIOS
pcsx2bios.online
-
Danmu Bilingual Keyboard
xugj520.cn
-
RandomGens
randomgens.com
-
Nemotron 3.5 Super VL
developer.nvidia.com
-
99Tools
99tools.net
-
The Morse Lab
themorselab.com
Showing the most recent 12 of 136.
Watches, exports and the API give you all 2,755 sites using Ad Inserter, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
- Some products people expect to see here are filed under a related category: Wordpress Theme.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Ad Inserter when we detect Ad Inserter on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites