Apple App Store on new websites

1. Apple App Store appeared on about 3,500 new sites in the last 30 days.^[1]
2. It is the most common mobile technology on new sites, about 6 times as common as the next, Google Play.
3. It is unusually common on .app domains: 35% of the domains running it, against 10% of domains across new sites.

The line is the 7-day average share of new sites that use Apple App Store, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Apple App Store	0.2%	89.1%
2	–	Google Play	<0.1%	14.3%
3	▼1	Capgo	<0.1%	1.4%
4	▲1	Branch	<0.1%	1.3%
5	–	Huawei AppGallery	<0.1%	0.8%

All-time shares across the new sites we track: of all of them, and of the sites using any Mobile tool. Apple App Store is typically used alongside Google Play rather than instead of it. All 25 in Mobile

Tool	Sites with both	vs all new sites	Bar
Google Search Console	6,140	2.4x
Google Analytics	3,164	2.3x
Google Tag Manager	3,194	2.0x

Tools that turn up far more often on Apple App Store sites than on new sites in general, and how many times as common each one is there.

10,588 of the 13,481 sites using Apple App Store are product launches we list individually. The other 2,893 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Orange Baton - Job management that shows whose turn it is orangebaton.com · Hiring & HR	Oct 20
Classly: Attendance Tracker, Timetable & Student Planner classlyattendance.com	Oct 20
Momi: Free Pregnancy Tracker App, Week by Week momipregnancy.com · Health	Oct 20
Mr Face: AI photo booth in your pocket mrface.app · AI	Oct 20
שף כיס · תפריט שבועי, רשימת קניות והשוואת מחירים בין הסופרים chefkis.org	Oct 20
Video to Audio Converter for iPhone & iPad | TuneGrab tuneneo.com · Content	Oct 20
Strand: your films, shows and live TV, on every Apple screen watchstrand.app · Content	Oct 20
NASQ Fitness — Workouts & meals around what you have nasqfit.com · Health	Oct 20
Plungle krillion.ai · Productivity	Oct 20
AR Drawing: Learn to Sketch — Draw on real paper learntodrawapp.com · Education	Oct 20
OnRepeat Stats — Your listening history, together onrepeatstats.com · Social	Oct 20
Liven Labs — we bring everyday things to life liveblabs.app · Social	Oct 20

Showing the most recent 12 of 10,588.

Watches, exports and the API give you all 13,481 sites using Apple App Store, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.