Google Play on new websites

1. Google Play appeared on about 82 new sites in the last 30 days.^[1]
2. It is the second most common mobile technology on new sites. Apple App Store appears on about 6 times as many.
3. Six in ten new Google Play sites also use Apple App Store.
4. It is unusually common on .app domains: 33% of the domains running it, against 8.5% of domains across new sites.

The line is the 7-day average share of new sites that use Google Play, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Apple App Store	0.2%	89.1%
2	–	Google Play	<0.1%	14.3%
3	▼1	Capgo	<0.1%	1.4%
4	▲1	Branch	<0.1%	1.3%
5	–	Huawei AppGallery	<0.1%	0.8%

All-time shares across the new sites we track: of all of them, and of the sites using any Mobile tool. Google Play is typically used alongside Apple App Store rather than instead of it. All 25 in Mobile

Tool	Sites with both	vs all new sites	Bar
Apple App Store	1,228	254x
Google Tag Manager	651	2.6x
Google Search Console	997	2.5x

Tools that turn up far more often on Google Play sites than on new sites in general, and how many times as common each one is there.

1,540 of the 2,161 sites using Google Play are product launches we list individually. The other 621 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Home - Hourbun hourbun.com · Finance	Oct 18
Off-Plan Sales & Broker Management Platform | Nogbase nogbase.ae · United Arab Emirates	Oct 17
Dishday: Free Meal Planner & Grocery List App dishday.co · Health	Oct 13
BookGenie | AI Activity Book Creator for Printable Worksheets and Puzzle Books homeschoolprintstudio.com · Education	Oct 13
Passa – öva inför medborgarskapsprovet passa-app.se · Sweden	Oct 12
Pace Pulse: Interval Walking Coach and Japanese Walking Timer for Android getpacepulse.app · Health	Oct 11
Mawa mawaquran.com	Oct 11
Khuraki — Eat with awareness. Train with intent. khuraki.com · Health	Oct 10
Garavision : ta séance de sport en story garavision.app · France	Oct 10
My Finance Forecast lusor83.github.io · Finance	Oct 9
FIVE DUCK GAMES fiveduckgames.com · Games · South Korea	Oct 8
LookTwist lusor83.github.io · Games	Oct 8

Showing the most recent 12 of 1,540.

Watches, exports and the API give you all 2,161 sites using Google Play, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.