Big Cartel on new websites

1. Big Cartel appeared on about 500 new sites in the last 30 days.^[1]
2. Almost all new Big Cartel sites also use Cloudflare Web Analytics.
3. It is unusually common on .store domains: 7.4% of the domains running it, against 2.1% of domains across new sites.

The line is the 7-day average share of new sites that use Big Cartel, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Shopify	5.7%	57.5%
2	–	WooCommerce	2.7%	27.2%
3	–	Salla	0.2%	1.5%
4	–	Amazon	0.1%	1.2%
5	▲1	Tiendanube	0.1%	0.8%
…
18	▼2	Big Cartel	<0.1%	0.3%

All-time shares across the new sites we track: of all of them, and of the sites using any Ecommerce tool. Among September launches it ranked #19 in Ecommerce, down from #17 in August. All 2102 in Ecommerce

Tool	Sites with both	vs all new sites	Bar
TinyColor	938	1406x
MediaElement.js	859	229x
PayPal	708	161x
Splide	1,034	100x
PhotoSwipe	1,034	81x

Tools that turn up far more often on Big Cartel sites than on new sites in general, and how many times as common each one is there.

8 of the 1,625 sites using Big Cartel are product launches we list individually. The other 1,617 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Tiny Grievances tinygrievances.com	Oct 11
Ham Cards hamcards.com · United States	Oct 6
THE GOATS thebillyapparel.com	Sep 22
Nozuu Closet nozuucloset.com	Sep 6
WasTeeZ wasteez.org · Health	Aug 22
Warpcandy warpcandy.com · United States	Aug 11
Artwork certificates of authenticity with NFC tags — proofmark.art proofmark.me	Jul 15
Don't Buy My Sh*t! dontbuymyshit.com	Jul 2

Watches, exports and the API give you all 1,625 sites using Big Cartel, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: CMS, Site Builder.