G2 on new websites

Software review and buyer-intent marketplace whose review badges and embed widgets appear on SaaS marketing sites.

Sites using G2
389
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 18
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Social Proof
#4
of 282 tools, all time
In our data since Apr 2026
Last seen Oct 19, 2026
Website g2.com

What we found

  1. G2 appeared on about 100 new sites in the last 30 days.[1]
  2. Eight in ten new G2 sites also use Google Tag Manager.
  3. It is unusually common among marketing launches: 36%, against 9.6% across new sites.

Share of new sites using G2

0.000% 0.005% 0.010% 0.015% 10 Sep Oct

The line is the 7-day average share of new sites that use G2, since 10 September.

Who uses G2

Kind of site 271 sites with a known type
TypeSitesShareBar
Marketing 96 35.4%
Developer Tools 54 19.9%
AI 47 17.3%
Productivity 28 10.3%
Finance 17 6.3%
Hiring & HR 11 4.1%
Content 6 2.2%
Health 4 1.5%
Crypto 2 0.7%
E-commerce 2 0.7%
Design 1 0.4%
Directory 1 0.4%
Country[2] 66 sites with a known country
CountrySitesShareBar
US 29 43.9%
India 11 16.7%
Germany 3 4.6%
Singapore 3 4.6%
Australia 2 3.0%
Spain 2 3.0%
UK 2 3.0%
Sweden 2 3.0%
Canada 1 1.5%
Switzerland 1 1.5%
China 1 1.5%
Cyprus 1 1.5%
Domain ending 388 sites
EndingSitesShareBar
.com 172 44.3%
.io 58 15.0%
.ai 39 10.1%
.co 31 8.0%
.org 18 4.6%
.online 8 2.1%
.xyz 8 2.1%
.app 6 1.6%
.dev 6 1.6%
.health 4 1.0%
.net 4 1.0%
.site 4 1.0%
Green hosting[3] 189 checked sites since Apr 2026
SitesGreenBar
G2 43%
All new sites 47%

Social Proof on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Saudi Business Center <0.1% 29.9%
2 – Better Business Bureau <0.1% 14.2%
3 – Entangle Commerce <0.1% 5.4%
4 ▲2 G2 <0.1% 5.2%
5 ▼1 SociableKIT <0.1% 4.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Social Proof tool. Among September launches it ranked #4 in Social Proof, up from #6 in August. All 282 in Social Proof

Often used with G2

Tool Sites with both vs all new sites Bar
HubSpot 162 272x
LinkedIn 162 203x
Google Ads 204 20x
Google Workspace 184 8.3x
Google Analytics 283 7.1x

Tools that turn up far more often on G2 sites than on new sites in general, and how many times as common each one is there.

Recently launched products built on G2

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
  3. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards G2 when we detect G2 on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.