Default Channel Grouping (GTM community template) on new websites

A widely-copied Google Tag Manager community custom-JavaScript template that classifies site traffic into marketing channels (paid search, SEO, social, etc).

Sites using Default Channel Grouping (GTM community template)
15
since Jul 2026
Last 30 days
0.0%
of new sites, to Oct 20
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Analytics
#349
of 1522 tools, all time
First seen Jul 16, 2026
Last seen Oct 20, 2026

What we found

  1. Default Channel Grouping (GTM community template) appeared on 10 new sites in the last 30 days.[1]

Share of new sites using Default Channel Grouping (GTM community template)

0.0000% 0.0005% 0.0010% 0.0015% 0.0020% 14 Sep Oct

The line is the 7-day average share of new sites that use Default Channel Grouping (GTM community template), since 14 September. It starts at our first detection.

Who uses Default Channel Grouping (GTM community template)

Domain ending 15 sites
EndingSitesShareBar
.app 6 40.0%
.com 5 33.3%
.site 2 13.3%
.ai 1 6.7%
.kz 1 6.7%

Analytics on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Google Analytics 10.2% 43.0%
2 – Tinybird 3.7% 15.7%
3 ▼1 Cloudflare Web Analytics 2.5% 10.4%
4 ▲1 Sourcebuster 2.5% 10.4%
5 – Vercel Analytics 1.6% 6.9%
…
349 ▲105 Default Channel Grouping (GTM community template) <0.1% <0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. Among September launches it ranked #292 in Analytics, up from #397 in August. All 1522 in Analytics

Recently launched products built on Default Channel Grouping (GTM community template)

8 of the 15 sites using Default Channel Grouping (GTM community template) are product launches we list individually. The other 7 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Watches, exports and the API give you all 15 sites using Default Channel Grouping (GTM community template), from £15 a month.

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Default Channel Grouping (GTM community template) when we detect Default Channel Grouping (GTM community template) on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.