GTM4WP on new websites
WordPress plugin that installs Google Tag Manager and pushes page and WooCommerce data into the data layer.
- Sites using GTM4WP
- 6,042
- since Apr 2026
- Last 30 days
- 0.1%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.1%
- of new sites, 7-day average
no change on the week before
| In our data since | Apr 2026 |
|---|---|
| Last seen | Oct 20, 2026 |
| Website | gtm4wp.com |
What we found
- GTM4WP appeared on about 1,500 new sites in the last 30 days.[1]
- Almost all new GTM4WP sites also use Google Tag Manager.
- It is unusually common on .space domains: 2.3% of the domains running it, against 0.64% of domains across new sites.
Share of new sites using GTM4WP
The line is the 7-day average share of new sites that use GTM4WP, since 10 September.
What GTM4WP runs on
Who uses GTM4WP
| Type | Sites | Share | Bar |
|---|---|---|---|
| E-commerce | 297 | 24.2% | |
| Health | 272 | 22.1% | |
| Marketing | 182 | 14.8% | |
| Finance | 111 | 9.0% | |
| Education | 103 | 8.4% | |
| Productivity | 55 | 4.5% | |
| Developer Tools | 46 | 3.7% | |
| Content | 38 | 3.1% | |
| Games | 27 | 2.2% | |
| Social | 26 | 2.1% | |
| Hiring & HR | 24 | 2.0% | |
| AI | 21 | 1.7% |
| Country | Sites | Share | Bar |
|---|---|---|---|
| 264 | 34.2% | ||
| 82 | 10.6% | ||
| 64 | 8.3% | ||
| 53 | 6.9% | ||
| 45 | 5.8% | ||
| 39 | 5.1% | ||
| 37 | 4.8% | ||
| 24 | 3.1% | ||
| 19 | 2.5% | ||
| 17 | 2.2% | ||
| 17 | 2.2% | ||
| 15 | 2.0% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 3,205 | 53.1% | |
| .online | 516 | 8.6% | |
| .site | 192 | 3.2% | |
| .in | 158 | 2.6% | |
| .fr | 145 | 2.4% | |
| .store | 145 | 2.4% | |
| .uk | 142 | 2.4% | |
| .space | 125 | 2.1% | |
| .au | 111 | 1.8% | |
| .org | 106 | 1.8% | |
| .ca | 81 | 1.3% | |
| .homes | 75 | 1.2% |
| Sites | Green | Bar |
|---|---|---|
| GTM4WP | 71% | |
| All new sites | 47% |
Wordpress Plugin on new sites
| # | Movement | Tool | Share of category[4] | Bar | |
|---|---|---|---|---|---|
| 1 | – |
|
51.8% | ||
| 2 | ▲1 |
|
19.3% | ||
| 3 | ▼1 |
|
19.3% | ||
| 4 | ▲1 |
|
17.1% | ||
| 5 | ▼1 |
|
15.1% | ||
| … | |||||
| 29 | ▼4 |
|
1.0% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Wordpress Plugin tool. GTM4WP is typically used alongside Elementor rather than instead of it. Among September launches it ranked #32 in Wordpress Plugin, down from #28 in August. All 1995 in Wordpress Plugin
Often used with GTM4WP
| Tool | Sites with both | vs all new sites |
|---|---|---|
|
|
2,239 | 14x |
|
|
3,434 | 11x |
|
|
5,998 | 8.5x |
|
|
4,738 | 7.6x |
|
|
2,353 | 5.9x |
Tools that turn up far more often on GTM4WP sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on GTM4WP
276 of the 6,042 sites using GTM4WP are product launches we list individually. The other 5,766 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
EZTime - Attendance clock
eztime.com
-
Why Is Italian Cuisine So Popular?
21gunsalute.co.in
-
GC Life Science
gclifescience.com
-
Smile-With-Ace
smilewithace.com
-
MakesYouFluent AI
makesyoufluent.com
-
Manufacturing Inventory Management
pactsoft.ae
Showing the most recent 12 of 276.
Watches, exports and the API give you all 6,042 sites using GTM4WP, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
- Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
- Some products people expect to see here are filed under a related category: Wordpress Theme.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards GTM4WP when we detect GTM4WP on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites