IdentityMatrix on new websites

Visitor identity resolution and first-party audience platform.

Sites using IdentityMatrix
14
since Apr 2026
Last 30 days
0.0%
of new sites, to Oct 19
no change on the 30 days before
Last 7 days
0.0%
of new sites, 7-day average
no change on the week before
Rank in Marketing
#111
of 786 tools, all time
First seen Apr 17, 2026
Last seen Oct 13, 2026

What we found

  1. IdentityMatrix appeared on 2 new sites in the last 30 days.[1]

Share of new sites using IdentityMatrix

0.0000% 0.0002% 0.0004% 0.0006% 4 Oct

The line is the 7-day average share of new sites that use IdentityMatrix, since 4 October. It starts at our first detection.

Who uses IdentityMatrix

Kind of site 12 sites with a known type
TypeSitesShareBar
Developer Tools 11 91.7%
Productivity 1 8.3%
Country[2] 14 sites with a known country
CountrySitesShareBar
US 14 100.0%
Domain ending 14 sites
EndingSitesShareBar
.net 14 100.0%

Marketing on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Domain Verification 0.8% 58.3%
2 – Apple Domain Verification 0.3% 21.1%
3 – TikTok Domain Verification 0.1% 5.0%
4 ▲1 Smartarget <0.1% 1.5%
5 ▼2 POWR <0.1% 1.4%
…
111 IdentityMatrix <0.1% <0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Marketing tool. All 786 in Marketing

Recently launched products built on IdentityMatrix

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

How this page is made

FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards IdentityMatrix when we detect IdentityMatrix on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.