Microsoft Brand Agents on new websites

1. Microsoft Brand Agents appeared on about 70 new sites in the last 30 days.^[1]
2. It is the third most common AI agent on new sites. WebMCP appears on about 220 times as many.
3. Almost all new Microsoft Brand Agents sites also use Vite.
4. It is unusually common among e-commerce launches: 69%, against 20% across new sites.

The line is the 7-day average share of new sites that use Microsoft Brand Agents, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	WebMCP	4.6%	95.9%
2	–	Angie AI Assistant	0.1%	2.7%
3	▼2	Microsoft Brand Agents	<0.1%	0.4%
4	▼1	MetaGPT	<0.1%	0.2%
5	▼1	Chatbase	<0.1%	0.1%
6	▼4	Zanderio AI	<0.1%	0.1%
7	▲3	Votel	<0.1%	0.1%
8	▲7	WorkBuddy	<0.1%	0.1%
9	▼4	GreenCore CPG Knowledge Graph	<0.1%	0.1%
10	▼2	Voiceflow	<0.1%	<0.1%
11	▼30	Zuma	<0.1%	<0.1%
12	▲2	AI Society	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any AI Agent tool. Among October launches it ranked #5 in AI Agent, down from #3 in September. All 767 in AI Agent

Tool	Sites with both	vs all new sites	Bar
Bing Ads	916	255x
Klaviyo	1,028	233x
Microsoft Clarity	1,559	90x
Shopify	1,498	17x
Facebook Pixel	786	16x

Tools that turn up far more often on Microsoft Brand Agents sites than on new sites in general, and how many times as common each one is there.

23 of the 1,580 sites using Microsoft Brand Agents are product launches we list individually. The other 1,557 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

• WP Prism wpprism.com
• Plate Zone platezone.co.uk
• Baxter Excavation baxterexcavation.com
• Onyx Growth Labs onyxgrowthlabs.com
• Elegance gurupunvaanii.com
• trafficridermoddownload.com trafficridermoddownload.com

Site	Found	Also detected
WP Prism wpprism.com · Finance	Oct 19
Plate Zone platezone.co.uk · United Kingdom	Oct 17
Baxter Excavation baxterexcavation.com · United States	Oct 16
Onyx Growth Labs onyxgrowthlabs.com · Marketing	Oct 15
Elegance gurupunvaanii.com · India	Oct 14
trafficridermoddownload.com trafficridermoddownload.com · Developer Tools	Sep 28
Plaque NFC Avis Google | JUGEO – Jugeo jugeo.fr · France	Sep 26
BrandVault – Premium Electronics & Accessories UK brandvault.store · E-commerce · United Kingdom	Sep 22
STAN LEATHER stanleather.in · E-commerce · India	Sep 10
Pixeroom — AI Background Removal & Bulk Product Photo Editing pixeroom.com · Design	Sep 5
lilsquishy | Cute Squishy Stress Toys & Taba Squeeze Toys lilsquishy.com · E-commerce	Aug 20
Sorenne & Co. | Hydrocolloid Pimple Patches — 72 per Pack sorenneco.com · Health	Aug 18

Showing the most recent 12 of 23.

Watches, exports and the API give you all 1,580 sites using Microsoft Brand Agents, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.