Purity Theme on new websites

1. Purity Theme appeared on about 36 new sites in the last 30 days.^[1]
2. Almost all new Purity Theme sites also use Swiper.

The line is the 7-day average share of new sites that use Purity Theme, since 10 September.

#	Movement	Tool	Share of all sites	Share of category[3]	Bar
1	–	Shrine Theme	0.1%	46.1%
2	–	Minimog	<0.1%	17.1%
3	–	Kalles	<0.1%	6.7%
4	–	Dawn	<0.1%	6.0%
5	▼2	Elixir Theme	<0.1%	3.0%
6	▼4	Gecko	<0.1%	3.0%
7	▲2	LuminTheme	<0.1%	2.8%
8	▲2	The4	<0.1%	2.7%
9	▲2	Halo Themes	<0.1%	2.5%
10	–	Blueskytechco	<0.1%	1.8%
11	▲1	Focal	<0.1%	1.5%
12	▼2	Xtra	<0.1%	1.5%
…
14	▼2	Purity Theme	<0.1%	0.8%

All-time shares across the new sites we track: of all of them, and of the sites using any Shopify Theme tool. Among September launches it ranked #15 in Shopify Theme, down from #13 in August. All 50 in Shopify Theme

Tool	Sites with both	vs all new sites	Bar
Judge.me	45	70x
Swiper	109	30x
WebMCP	84	18x
Shopify	109	18x
Vite	109	4.2x

Tools that turn up far more often on Purity Theme sites than on new sites in general, and how many times as common each one is there.

1 of the 109 sites using Purity Theme are product launches we list individually. The other 108 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
Insetly | The Photographs, Set Into the Room insetly.com	Oct 4

Watches, exports and the API give you all 109 sites using Purity Theme, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
3. Some products people expect to see here are filed under a related category: Shopify App.